I tend to disagree that aren't differences between the different Danaher brands. I feel that there are major differences in the fit, finish, feel, balance, and durability in the different brands. Take sockets for example. The matco chrome ones have engraved marking along with the high visibility stampings. Craftsman only has the high visible makings. The machining is better on the Matco sockets too. I think that it is the same in tools as cars. There are several common platforms within GM. The only differences are the name badging, sheetmetal, interior, engine/transmission combinations, etc.. Do you want to pay more for a pontiac than a chevy even though it's basically the same? It's up to the customer. I know I have broken Craftsman tools and finished the job with Matco stuff. I feel that all truck prices are absurd but, often if you need a certain size or specialty tool, they're the only one that will have it, although that gap in narrowing with online tool sales. Hell, I use all of the truck brands and most domestic automotive tool brands except for a few. I like to have choices and favorites.