They may not be marketing experts, but they build good safes.
My Dad was a locksmith and safe dealer.
He had access to any safe on the market.
He chose a Liberty for his personal gun safe.
An attempt was made to break in using a screwdriver around the door edge and breaking off the dial. Both are amateur and poor approaches. Because the lock was inoperative, he had to drill the door, in the secret location.
Liberty gladly picked up, repaired, repainted & delivered the safe.
Guess what brand I got for Christmas?