and according to the area rep I spoke with snap is trying to get out of the contract and cant
Or that could be just damage-control spin to keep their regular high-end customers as they cash in their brand.
In either case, they licensed their name for use on low-end products.
The value in Snap-On brand isn't that they make the best tools. It's that they have carefully checked each product they sell under their brand name. You pay more, but you don't have to spend the time researching that the product is good.
They've thrown that value away.
They may now wish they hadn't, but it has happened. It's now just another brand name that has history but no longer means "high quality tool made in the USA"