K13
Well-known member
I think that we are all missing the point on Craftsman. Yes, most people on this forum rag on them about their falling quality. It's undeniable. But I would guess that the vast majority of people in our country have no idea about all of that and still see Craftsman as a great-quality brand. Most people have never heard of Snap-on, let alone SK, Blackhawk, Enderes, or Mayhew. For most people, Craftsman is their first thought. And even if you tell one of these people that the tools aren't what they used to be, they always just say, "who cares if it breaks, everything is guaranteed for life?".
I think that there is value in the name. Imagine if Harbor Freight bought them....
I think the reason the average joe thought of it as a good name was because it was associated with Sears because Sears was thought of as a quality retailer selling quality products. With Sears out of the picture I don't think non tool people will give a **** about seeking out a specific brand of tool to buy they will buy whatever is available to them where they shop especially the newer buyers as they have little to no experience dealing with Sears or Craftsman. Craftsman reputation is so tarnished with tool guys that they have lost that aspect of sales as well and it would take a lot of work for a new owner to get that trust back. My guess is when Sears goes Craftsman will go right along with them.
