I shop at sears maybe one time per year. I recently was given $30 in freecash through their rewards program, but for absolutely no reason. I needed a set of ratcheting combination wrenches so i looked them up. Regular price on the 20 wrench (10 metric and 10 SAE) set was $119. It was online for $60. After applying my Freecash, the set was $30 plus tax. I used a sears gift card bought from a local Grocery chain store that offers fuel perks, and my total price was $29 after tax. The best part was that Sears gave me another $20.30 in freecash for my next purchase!!! No wonder they are all going out of business. I got $50 in freecash and spent under $30
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What they do make sense. Sears is trying to get people into their store and website. With the freecash offer, they are hoping you will buy something. Of course some people only buy stuffs using freecash so they got a great deals. Other people, which I suspect a lot more, they spent real money.
So overall, they probably make money.
And they get you to create a thread here - hey awesome, you realize that is free publicity for them

Now you are kinda working for them for free. Did you post that on twitter, facebook too? Spread the word to your family, neighbors, friends?
This been going on for a while. It is not something that Sears just start doing yesterday. There are discussion threads dedicated for this on the web, even here at GJ.
Sears is not the first company who give away points, freecash, whatever you want to call it to attract customers. And wont be the last company who will do so.