Basically colored water is what it feels like. You can do marbled floors like this, or wood grain, a lot of differant patterns. These floors are so fun to put down because its always a differant floor. Basically its a 2-3 day system, depending how you prep it.
For this pic i did a grind, prime coat of black pigmented polyaspartic, put color on an hour later, then cleared it 24 hours later.
Its not an acrylic, not an epoxy... its a single component water based product. As far as what it is.. secret. Basically its still in RnD, so pricing has not even been discussed yet, but it will probably be anywhere from 2-3$ a foot product cost.