I think the instant units "ramp up" to whatever is needed. If the flow is low, say a sink running slowly, it doesn't put full heat into it, and if a washing machine filling, it puts out more........ not sure, they don't really say, other than "max amps" which hints that there could be a lower amp draw on that unit? On all of them, you have to flow at least .4 gal per minute to activate the heater.
http://www.wamhomecenter.com/productcart/pc/viewCategories.asp?idCategory=6802
What I'm looking at is prices vs what you get.
3000 watt, $169
7000 watt, $175
9000 watt, $175
13000 watt, $188
18000 watt, $399
27000 watt, $675
The 13000 watt is the most bang for the buck if you have the power to run it It will give you a 50 degree temp rise with a 2 gal a min flow, not unreasonable filling a bucket in the shop sink, in the winter when the incoming water temp might be 45°F or less.
You are going to have to run a circuit anyhow, even the 3000 watt unit requires a 30 amp circuit. In my case, it would take about 40 ft or so of 3/4 conduit and the two #6 THHN wires and a #10 ground. Not cheap, but its a one time expense.
I have a 200 amp service dedicated to the shop. The lighting, all on, plus the air compressor, and the shop heater (blower, combustion blower, oil preheater, etc) combined draw about 110 amps. So a 54 amp load on the water heater is doable..........
Oh, I hate you'all, got me thinking............ hot water for....ever.
Anybody want to buy my 2.5 gal Titan water heater???
Charles