"Cutting corners and cheapening out the brand will not be tolerated by those who pay top dollar."
Dollars to donuts no one who buys SK feels differently. That's just not been my experience with SK whatsoever. I've purchased a little over $1,000 worth of SK tools in the past four years. I've had to warranty one wrench. I use them "professionally."
I've got lots of Snap-on. I like their ratchets and flare-nut wrenches (although SK's are comparable), plenty of Mac and Matco bought off the truck too. But here's the deal: SK makes tools equivalent to the trucks at a fraction of the price. Do they compete in all divisions? No. But I'm not looking to purchase from only one tool company. You couldn't get me to trade in my long-handled Matco 88-tooth 1/4" ratchet. It's the best. For me, they own that ratchet. Snap-on's got the F-80, although I really like the 45170.
I'm proud of my SK tools. If I wasn't, I'd have sold them. You can spend more, but why?
The only thing they really lack is distribution. But their tools last. It's not that big of a deterrent, especially when you work in a small garage and your drivers -- who always say they're gonna show up every week -- start dropping by sporadically, then just disappear. Then their distribution mirrors SK's.