snap on name

[hay seed]

http://www.toolsmithonline.com/brands/Snap%2don™.html?page=1&sort=featured

 

[05CarbonDRZ]

That is sad,a bunch of chicom garbage with the Snap-On name.Talk about a good way to dilute you brand in a hurry.

 

[chadster1]

This is that same line of **** that has been in Costco, Ace Hardware etc. for the last couple of years.

 

[diesel research]

x100 (beating a dead horse in case you didn't know)

Hundreds of topics mentioning costco and snap on.

Almost everyone of them mention diluting the name or similar philosophy and speak of some backdoor deal.

 

[JSBriggs]

This is that same line of **** that has been in Costco, Ace Hardware etc. for the last couple of years.

True, but did they have scrapper/putty knifes and tapes? Seems to be getting closer and closer to the truck/catalog offerings. Granted, they arent main line but are getting int to 'dangerious' teritory. Below are 2 actual SO tapes and 2 'licensed' tapes. 3 are PRC, and 1 is USA. Any guesses?


1)

2)

3)

4)

-Jeff

 

[cundifc]

I was not Aware snap on made drywall tools. Wonder if those have a lift time warranty?

 

[RobertMo1988]

me too? this deal doesnt seem bad......


http://www.ebay.com/itm/Snap-on-10p...ultDomain_0&hash=item3f0f69c8d7#ht_1216wt_956

 

[Zebu Fellenz]

True, but did they have scrapper/putty knifes and tapes? Seems to be getting closer and closer to the truck/catalog offerings. Granted, they arent main line but are getting int to 'dangerious' teritory. Below are 2 actual SO tapes and 2 'licensed' tapes. 3 are PRC, and 1 is USA. Any guesses?

-Jeff

Taking a guess here I'll say #1 and #4 are the real SO tapes, I'll also hazard a guess that #1 is the USA tape.

So, am I right, completely, at all?

 

[RobertMo1988]

True, but did they have scrapper/putty knifes and tapes? Seems to be getting closer and closer to the truck/catalog offerings. Granted, they arent main line but are getting int to 'dangerious' teritory. Below are 2 actual SO tapes and 2 'licensed' tapes. 3 are PRC, and 1 is USA. Any guesses?

I think number 4 is the only one made in the usa, I have the two middle ones so i am eliminating them from being made in america.

 

[cundifc]

I like the eBay deal.

 

[ash95608]

I have bought some of the putty knife got a good deal on amazon. They are just like the ones I had bought from the truck, and nice quality made of stainless steel and offer a lifetime warranty.

 

[RobertMo1988]

i know i was thinking on the website the original poster listed, and on sears website, they are probably around 10 bucks each. 40 bucks for 10?

 

[GoBlue]

Craftsman, MAC, and Matco get lambasted for this all the time. I have seen a lot of imported Snappy stuff in the last few years. Looks like they have all taken the same poison to me.

 

[IBJanky]

Maybe I can finally afford to buy SnapOn stuff

myke

 

[diesel research]

Craftsman, MAC, and Matco get lambasted for this all the time. I have seen a lot of imported Snappy stuff in the last few years. Looks like they have all taken the same poison to me.

No they don't.

This isn't a discussion on "imported snap on" and craftsman, mac, and matco do not get "lambasted" for allowing other companies the licensing right to use their name. As far as I know, I have not seen them doing such anyways.

This is more along the lines of GM allowing the licensing rights to be whored out on shoes and oreilly wrenches not produced by or for them. "officially licensed product"

 

[4x4gearhead]

Really?

 

[LawnDart79]

That is sad,a bunch of chicom garbage with the Snap-On name.Talk about a good way to dilute you brand in a hurry.

You know, I've brought up this same topic before and how whoring out the Snap-On name for this cheap **** will dilute the brand. I was pretty much told by some that I didn't know what I was talking about. I was, for the most part, told that this will not hurt Snap-On and them offering crappy items such as this is okay. Well, to be quite frank, these people obviously don't know jack squat about marketing, branding, and target markets. This stuff is NOT good for the Snap-On brand.

Snap-On is a premium brand. Their target market is professionals who demand high-end, quality goods and great service, hense the high price point. Professionals are willing to pay more for Snap-On's goods because they are guaranteed to be high quality and with service being second to none. Professionals who use their tools to earn their living don't want to sit and wonder if the tool they buy is good or not. This is why they choose Snap-On, that way they don't have to worry. Time is money to these people. Snap-On's target market is professionals, not the weekend warrior.

Now, here's the sticking point. If Snap-On starts whoring its brand out to be put onto cheap goods of low quality, it's diluting it's brand big time. If a professional has to wonder if he or she is getting a good Snap-On item or a cheap knockoff, they might just shop elsewhere. This is not good for the brand's reputation.

If Snap-On continues to offer its name on this cheap **** and floods the marketplace with it, ultimately the brand will be hurt big time despite what some of the know-it-alls say.

I'm sure some will disagree, but you know what, I really don't care!

 

[bimmer630]

But none of it is cheap **** that can be used in a mechanics shop.

All the rebranded snapon items that we are talking about here are Drywall tools and flashlights and air line fittings (ok those can be used in a shop)..

I dont see it affecting guys like us who work with the real SO stuff. This is just a way for snapon to tap into other sides of the tool market probably.