I have Snap-On, Craftsman, U.S. General, and a couple of boxes that have no name on them. I bought my first Snap-On in 1971. It was a used box that the dealer had taken in trade on a new box, so I don't have a clue how old it is today, but probably pushing 50 years, maybe more. It's still as functional as the day I bought it. Just has a few more scars. Great box.
I have Craftsman boxes I bought in the mid 70s and they are very good, but not as good as the Snap-On. Still going strong though. I have more Craftsman that I bought about 15 +or- years ago and they are junk, but I'll admit they were the low end Craftsman. I needed more space and they were on sale.
The last box I bought was a U.S. General from HF. It's every bit the equal of the Snap-On. It's very heavy and the drawer glides are tight and smooth. Most people on this forum probably don't remember when U.S. General was an independent company. I'm not sure when HF bought them, but they weren't always a HF brand. The brand has been around longer than HF. My next purchase will be two 44" U.S. General roller cabinets. For the price they can't be beat.
There are those who will say that the Snap-On will maintain their value better than anything else. That may be true, but it's only important if you plan on selling your boxes someday. Over 40 years later I still own mine and have no intention of selling any of my boxes, Snap-On or otherwise. I just keep adding more. Someone else can sell them when I'm dead, and I couldn't care less what they're worth then. All I care about is how well they serve me while I'm alive.
My dad used Snap-On, my brother used Snap-On, and I used Snap-On back when, primarily because they were good quality and the Snap-On guy was the only tool truck that came around. It was convenient. But today I'm more concerned with value and functionality.
Snap-On boxes are absolutely great, but they just ain't worth the outrageous price. Where Snap-On is concerned, what it boils down to is ego and braggin' rights. There are too many guys out there who think owning Snap-On makes them something special. There are a lot of hacks who call themselves mechanics who are nothing more than parts changers. But by Gaawwd they have a Snap-On box.
If you want Snap-On and can afford it, go for it. But don't look down you nose at the guy who CAN'T afford it. My manhood is not in question, I have nothing to prove to anyone, and my next box will be a U.S. General.
JP