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SO Start up costs

Flybye

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Dealer talk comes up quite a bit here. I got curious and started wondering HMM. How much really goes into starting up a SO dealer? So I googled and:

https://www.franchisedirect.com/automotivefranchises/snap-on-tools-franchise-07086/ufoc/

I have always been about the customer experience and retaining customers. And I gotta say for the $ that goes into starting one up, why wouldn't a dealer be more proactive at keeping their customers happy AND getting new ones?
 
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Ign

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There have been A LOT of "I wanna start a tool truck" threads here. Many with fairly specific costs and figures.

There was a very detailed and lengthy one about....Matco??....IIRC but I believe franchise costs of others may have been discussed. It started out rainbows and unicorns and ended in financial disaster
 

Michael_in_DE

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Snap-on is hosting a Dealer start-up seminar here locally in an attempt to sign up new people. I hope it is to replace the guy that covers the area here. Despite having zero interest in doing so I am tempted to go to the seminar.
 

Davefr

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I have always been about the customer experience and retaining customers. And I gotta say for the $ that goes into starting one up, why wouldn't a dealer be more proactive at keeping their customers happy AND getting new ones?


Because some of the guys that enter the field don't have the right set of skills to be successful.

It's not about tool knowledge. It's about people skills, business acumen and time management.

IMHO the tool companies do a terrible job of recruiting. They gladly take the franchise fee and let anyone enter the field with no concern about future success potential.
 

highland512

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There have been A LOT of "I wanna start a tool truck" threads here. Many with fairly specific costs and figures.

There was a very detailed and lengthy one about....Matco??....IIRC but I believe franchise costs of others may have been discussed. It started out rainbows and unicorns and ended in financial disaster


If its the thread Im thinking of he was working with Cornwell. It's a painful read. If I remember correctly the guy made a good point, these tool truck company's are more into consumer financing than they are tools. Pretty sad
 

Hiball

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I get why the language is in there, it’s to protect franchises from infringing on others franchises territory, but have never actually seen it in writing. It might explain why “some” dealers are Leary of Walk in’s.

Thanks for the link.

Territory Granted: The franchisor grants franchisees the right, subject to terms, to use the Snap-on Program, and to purchase products from the franchisor for resale only at the locations identified on their List of Calls. The List of Calls consists of a series of business addresses or “stops” at which the franchisor has determined that there are, or should be, tool users who purchase their own tools. While the number of potential customers on a List of Calls will vary to some extent from franchisee to franchisee, it is the franchisor’s intent that each List of Calls contains at least 200 potential Core Customers at the time a Franchise Agreement is signed. In addition to Core Customers, the List of Calls identifies potential additional tool purchasers either at the same or additional business addresses who are not considered potential Core Customers according to Snap-on's criteria, but to whom franchisees are allowed to sell Products and are identified as potential “Exception Customers.” With some exceptions, during the term of the Franchise Agreement, if franchisees are not in default under the Franchise Agreement, the franchisor will not sell, or license others to sell, Products at those locations identified on the List of Calls without the franchisee’s consent.

Obligations and Restrictions: Franchisees will use their best efforts to promote aggressively and develop fully the sales of products at stops on their List of Calls. Franchisees will maintain an inventory of products in at least the minimum amount specified in the Snap-on Program in order to maximize their sale of Products and provide service expected by their customers. Franchisees must refrain from engaging in activities that would conflict with these purposes and they will devote all necessary business attention and efforts to these purposes. Franchisees will not sell or give away items of merchandise which are directly competitive with the products that are manufactured by or for the franchisor, except items of merchandise which franchisees have taken as a trade-in. In addition, franchisees will refrain from selling items which are inappropriate or inconsistent with a business selling tools and equipment. Franchisees may sell products only to customers at stops on their List of Calls. Franchisees will assist the franchisor in honoring all warranties on products, which means that franchisees will perform service on tools and equipment at the customer’s place of business.

 

tlevan03

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We looked into doing a franchise a few years ago. We talked to each of the Big 3. Ill have to look at home and see if I still have the sheets, If I do I will PM you. There are also a lot of failure stories on the board. I believe there is a online magazine, "tool distributor" that I read quite a bit.
 
OP
F

Flybye

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We looked into doing a franchise a few years ago. We talked to each of the Big 3. Ill have to look at home and see if I still have the sheets, If I do I will PM you. There are also a lot of failure stories on the board. I believe there is a online magazine, "tool distributor" that I read quite a bit.

TY, but dont worry about the PM. I was just curious about the costs since I was wondering why some of these guys dont treat customers better considering the investment they made.
 

Ign

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PTSchram would know but not sure he's still active here

He mighta also finally lost the Hatfield & McCoy battle and be in a shallow grave (let's hope not!)

I tried finding the thread I mentioned but no luck. We need LB-1911, he's an encyclopedia
 

zendriver

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TY, but dont worry about the PM. I was just curious about the costs since I was wondering why some of these guys dont treat customers better considering the investment they made.



I've never had a tool truck but But it's not hard to imagine that many get into it with the belief, "that the product sells itself" and finding out the hard way it is not the case at all.

It would seem likely the good snap on truck owners are good salesman, good customer service, good listeners, good hand holders, whatever it takes to keep their customers happy and placing orders. They stop and see the customers that never buy anything, just in case they might.

In the end, it's really a salesman job. Not everyone is cracked up for that.


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Xcursion88

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It's about the service. My SO guy is tremendous. He goes above an beyond the call.

I buy **** from them I don't really NEED because of him. On the same note if I need something after hours I've called him and he gladly hooks me up.

It's all about the dealer.
 

WittHay

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To expand on the salesman comment, you are selling expensive products to the same group of customers every week. Definitely not a easy gig.

That link is interesting, I knew about "core customers" but the term of "exemption customers" is new to me.

A Snap-on dealer is suppose to have a minimum of 200 core customers. The big if is how many shops and how far the dealer has to travel to get his customers.

Not sure if "exemption customers" are small shops off the radar or walk up customers

I cant comment on what the official Snap-on policy regarding walk up customers is but I know that all dealers have a cash sales account for new or 1 time customers set up in their system.
 
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joey1320

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Not Snap On but rather MAC, our MAC guy ONLY takes cash. He won't accept CC payments. I bought about $50 worth of stuff from him years ago and stopped because I absolutely hate carrying cash. How can he expect newer guys coming into the trade to buy stuff with cash? Kids nowadays hate cash more than me. That's one of those things that make absolutely no sense.
 

protegeV

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Not Snap On but rather MAC, our MAC guy ONLY takes cash. He won't accept CC payments. I bought about $50 worth of stuff from him years ago and stopped because I absolutely hate carrying cash. How can he expect newer guys coming into the trade to buy stuff with cash? Kids nowadays hate cash more than me. That's one of those things that make absolutely no sense.

That's weird. I'm one of the few that pays in cash at my shop. I do it because I dont want my cc info on file. Tool guys are notorious for running your card without permission
 

Lookin4'67Galaxieconv

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Not Snap On but rather MAC, our MAC guy ONLY takes cash. He won't accept CC payments. I bought about $50 worth of stuff from him years ago and stopped because I absolutely hate carrying cash. How can he expect newer guys coming into the trade to buy stuff with cash? Kids nowadays hate cash more than me. That's one of those things that make absolutely no sense.

Just curious, why do you hate cash so much?
 

Xcursion88

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That's weird. I'm one of the few that pays in cash at my shop. I do it because I dont want my cc info on file. Tool guys are notorious for running your card without permission

GREAT POINT

This needs stressed and don't ever think never. Those tool guys are on credit from the mfg and have a real risk of extending credit on the truck with a handshake.

I've seen that before with those guys running cards on file without permission!!!
 

Handyandy23

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No offense to anyone who owns a tool truck or is interested in it, but for an investment of a minimum of $170k, these seem like a terrible business / money making idea. You are basically using your own money to provide a buffer / safety net between the company and customers. The company makes you keep up payments on your tool account, forces high dollar items down your throat, and then you end up extending your own lines of credit to the customers. The company has your money, the customer has your money, and you're in the middle trying to collect and pay with the hopes that you make a margin of profit. Seems ridiculous to me.

Even those posting about how great of a tool truck guy you have, it's all in how good they are, etc. - how many with 'great' tool truck guys can say those guys are fairly compensated for how much work they put in? The ones that work 12-14 hours a day and are available on-call 24/7 are loved by their customers and make enough to stay afloat, but their actual profit is likely still pretty poor. I've never seen a tool truck guy that is loaded driving around in a nice car or truck towing toys. That's clearly a generalization, but my point is I think no matter how "good" you are at it, there is a pretty low ceiling to what you can actually make doing it. For the high investment the returns just aren't there.
 

Whitworth

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If I were the Snap On tool truck guy, I'd be pissed and also very worried that Snap On offers the same products on their website with free shipping.
 
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Davefr

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If I were the Snap On tool truck guy, I'd be pissed and also very worried that Snap On offers the same products on their website with free shipping.


I doubt they are. They get a piece of the online action and aren't bothered by Joe DIYer who is only buying onesie twosie items.
 

LXCam

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The dealer for the territory you are in gets a percentage of the sale

Online buyers also don’t get the promos that in person customers get


Sorry bud but you'll have to explain your first comment. How in the hell would something like that even remotely pan out. That insinuates that joe blow (me) buys something online and whom ever the local truck dude is gets credit for it.

The cash thing. I've found there's always a deal to be had with greenbacks in your hand. A few years back I was constantly down at this one tuners shop and it seemed like every time I was there so was the SO guy. Boy did he get some business from me and cash always made the pot sweeter. Personally I'm with the crowd of not just handing over a card to most anyone. After a identity theft ordeal a few years back I much prefer cash transactions when possible. I'd rather lose a few hundred bucks then to deal with the aftermath of the other.
 

LXCam

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I doubt they are. They get a piece of the online action and aren't bothered by Joe DIYer who is only buying onesie twosie items.


Damn Dave now you're number two to make that comment. Does anyone have an excerpt from an SO dealer contract with that language, I'd like to review it.
 

Hiball

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I doubt they are. They get a piece of the online action and aren't bothered by Joe DIYer who is only buying onesie twosie items.

If memory serves you used to able to put a dealers name/number on your online account so he could get a percentage. I thought Chadster said they did away with that option, probably because of too many members where sending all there online business to Texas... Ha.
 

Whitworth

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The dealer for the territory you are in gets a percentage of the sale

Online buyers also don’t get the promos that in person customers get

Assuming that's true, even, the business model movement is away from the dealer and towards the online store.
 

Hiball

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Assuming that's true, even, the business model movement is away from the dealer and towards the online store.

I know it’s hard to understand, especially if you haven’t ever needed truck service, but getting the product from the manufacturer to the customer hands is a very small part of the business model.

It’s the Ability to put Hands on the tools prior to buying, weekly financing, innovative tools that make your job easier, Heavy doses of Marketing, along with front door warranty service that keeps people coming back for more.

On the flip side, Cornwell protects its Franchises by not offering a online storefront, it pisses me off to No end because there Mobile market is non existent in my area. A few years ago Cornwell started putting list prices on there website, I was hopefully that it was a indication that a storefront was on the horizon, It appears that was not the case. :mad:
 

jimindm

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I have had two SO dealers over the many years I have bought tools. I think it is much like any other business venture. You get out of it what you want to put into it.

The first one had the nice home, garage big enough to house the truck and product in. A lake home for the weekend, and all of the water toys one could imagine for the lake.

The second lives out on an acreage, again very nice home with a she garage, and a very large building for his truck and product and toys. He actually owns a few routes so he does have a bunch of product. Wife sort of runs an exotic animals reserve. They have animals come and go all the time. They do own several zebras.

While I couldn't say either dealer is hurting, I would say they both look to be doing pretty well.

I think the biggest problem with the tool business is that most think it is about selling tools. I think being a money lender is the biggest thing.
 

Whitworth

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I know it’s hard to understand, especially if you haven’t ever needed truck service, but getting the product from the manufacturer to the customer hands is a very small part of the business model.

It’s the Ability to put Hands on the tools prior to buying, weekly financing, innovative tools that make your job easier, Heavy doses of Marketing, along with front door warranty service that keeps people coming back for more.

Looking at it from the franchisee POV. They are investing a premium in both money and effort to build and maintain a business. Any parasitic sales, either in their "area", or nationwide for that matter makes it that much more difficult to stay profitable. I don't know what margins a dealer makes on the products,( yearly, overall taking into account all incentives, discounts, etc.), but I don't think loss of sales is negligible.

And going forward the hipster generation is less interested in old fashioned sales techniques and are far less likely to be patronizing tool trucks.

I don't know if that's hard to understand.
 

Hiball

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Looking at it from the franchisee POV. They are investing a premium in both money and effort to build and maintain a business. Any parasitic sales, either in their "area", or nationwide for that matter makes it that much more difficult to stay profitable. I don't know what margins a dealer makes on the products,( yearly, overall taking into account all incentives, discounts, etc.), but I don't think loss of sales is negligible.

And going forward the hipster generation is less interested in old fashioned sales techniques and are far less likely to be patronizing tool trucks.

I don't know if that's hard to understand.

It would weird to insinuate that dealers don’t want every sale that they can legally acquire under there franchise agreement. Unfortunately based off the info linked in post #1 and highlighted further down by me, it appears SO has made it clear, to Whom and Where Franchisee’s are to peddle the brand.

In regards to what the future will or will not bring, Who knows.. Corporate surely understands that the mobile distribution is there bread and butter, regardless if your talking about a truck dealer or industrial rep. If the bottom line starts to suffer, like all businesses they will need to adapt there franchise agreements. I can say for the last 10 years I’ve been a member here, People have always claimed “tool trucks” are a dieing breed. The majority of those comments are only there to prop up there personal tool collection/choice and clearly don’t reflect there Annual reports.

I wouldn’t feel comfortable investing in Mobile Tool Franchise, Competition is extremely fierce in today’s marketplace. I can’t say with certainty what Margin the major franchise are operating at, but previous dealers have insinuated that somewhere between 20-30%. I’m sure larger items such as toolboxes operate at higher margins, as it’s not uncommon to see boxes sell at 60% of list during promotions. I’d also venture to bet that Bogo’s and other specials have different margins to increase foot traffic etc.. I do know from talking to dealers in the past, SO will (or did) buy back any unsold tools for “Cost” if you decide to quit, so that negates “some” of the risk involved I suppose.
 

zendriver

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It's not too hard to imagine that the world of the tool truck business is a completely different animals now days, now that the factories are gone and the Internet is here.

Might be why the companies are actively "recruiting" driver salesman.

It doesn't help it is probably 10 times as expensive to get in the game as it was 30 years ago.




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f121

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SO UK are currently running a half price offer on starting a franchise, £12k not £24k buy in, they may be getting desperate because the offer has been in the last few flyers.

On top of that, you have to buy the van and replace it every few years, and then stock the van with approx £100k of tools.
 

joey1320

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I consider the tool truck business model to be a complete scam for the driver/owner. It is actually the same as the routes owned by Pepperidge Farms which I also consider a scam, almost like selling Avon.

You're pretty much buying a $45k-60k per year job but by calling you a business owner (franchisee) the company charges you $10k+ to buy in. You are literally paying them to sell their product.
 

Ign

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I dunno, Snap-On stock is generally a solid investment. As a company they're doing something right.

Many users here get hurt thinking those of us bashing rude drivers are bashing Snap-On itself. Not true. Nothing wrong with expecting decent service, ever. If the driver doesn't want my money, that's ok.
 

La Petite Tools

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I think the biggest problem with the tool business is that most think it is about selling tools. I think being a money lender is the biggest thing.

My brother in law bought a matco route off of one of his neighbors and the guy made all of his money by lending the money to his customer himself instead of having them go through matco credit. My brother in law wasn't able to finance the customers like his neighbor did so he was only doing it for a year or two and then sold his route to someone else. now hes the district manager
 

xin

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This is all SUBJECTIVE - everyone has their opinion then the one of it is ALL ONLINE - no one uses this MODEL of Tool Truck bla bla.

The TOOL TRUCK to the SHOP is not going anywhere the same people saying this DO NOT WORK IN A SHOP PERIOD (nor ever have)....

 

eyeball

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...And going forward the hipster generation is less interested in old fashioned sales techniques and are far less likely to be patronizing tool trucks.



I don't know if that's hard to understand.


I can’t say I have run into many hipsters who wrench for a living.
 

Yarpo

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This is all SUBJECTIVE - everyone has their opinion then the one of it is ALL ONLINE - no one uses this MODEL of Tool Truck bla bla.

The TOOL TRUCK to the SHOP is not going anywhere the same people saying this DO NOT WORK IN A SHOP PERIOD (nor ever have)....


I dunno, I work in a shop and nobody but the owner really relies on the tool trucks. Me and the other kid order everything off ebay or amazon. The owner owns enough snap on tools that I'm sure he'd hate to lose the truck, but hes pretty young (34) and would certainly be comfortable ordering from ebay or Amazon as well. Plus, the Snap on guy comes by every two weeks and the Matco guy weekly. Its a great service and I enjoy talking with the guys, but its hardly revolutionary in this day and age when **** can be overnight-ed or two day shipped. There's a few tools that are consumables that its nice being able to warranty every so often (Picks, Sloppy universal swivels) but other than that, meh. I'm neutral on the whole thing. If it works for the driver and the customer, then keep at it
 

mike93lx

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I dunno, Snap-On stock is generally a solid investment. As a company they're doing something right.

Many users here get hurt thinking those of us bashing rude drivers are bashing Snap-On itself. Not true. Nothing wrong with expecting decent service, ever. If the driver doesn't want my money, that's ok.

Stock performance has absolutely no correlation to how successful a driver will be. It only speaks to how successful the franchisor is
 
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