I notice that TPTools is now offering a soda blasting attachment for their blasting cabinets. I got their catalog after Fall Carlisle. Unfortunately, other things kept me from getting out there this fall, but I'm sure that they were demonstrating it out there and would have liked to see it and talk to them. I've had pieces soda blasted in the past and will have to consider whether I'd want to add it to my setup. Guess I'll have to wait for Spring Carlisle.
As others have said, it has its place. Namely, being a less destructive and gentle medium while also being easy to fully remove from the finished piece. Definitely not something to consider as a primary media for all your needs. For one, you only use it once. It isn't recycled through the blaster like you do with other media. So it gets to be fairly expensive when you consider that. Further, it isn't as agressive as other media - which can be a benefit but if you don't need that care it is going to take much longer to strip with it (if it works at all on heavier removal).
As with a lot of things, it all depends on what you are attempting to accomplish and choosing your tools appropriately.