Not many installations are going to payback in less than 10 years today, many may be 15 or more..
People should pay attention to this, my findings on PV also. Took Solar install class at local tech school, buddy and I, both electricians, were going to go at the solar market until we figured out what payback was. Hard sell at that time frame. Interesting class anyway, got NABCEP certified. The only way to get a payback quicker is do it yourself.