Originally Tekton came onto the market as a low-end "MIT" (Michigan Industrial Tools) product line. Cheap. Not first-rate quality.
As they gained more market share, they started stepping up their game.
My first TEKTON purchase was several sets of pliers I bought from an ebay vendor on a close-out. Nice stuff! I'm pretty sure they were re-badged ProAmerica (which does an excellent job on some of their product line.)
Then I bought a box of TEKTON ball pein hammers - plastic handles that looked and felt more like "PLAYSKOOL" than something I'd want to use to beat on steel. I gave those away.
Then I bought a mess of "MIT" screwdrivers on another close out. Cheezie. Gave those away for "Secret Santa".
Then a set of locking pliers ("vise grip" type.) Worthless shite. I sent those to
@BlakeTheCarGuy. Not sure if he kept them or tossed them out, but he was equally disappointed by the product quality.
At THAT point I was seriously waffling about the brand...
Then an ebay seller posted a
SKT05301 for $50 bucks (including shipping) and I grabbed it.
Opened it up when it arrived and looked at it and thought "WOW!"
So I found another one - although I paid about $65 or $70 for the second one - and gave it to my buddy, who absolutely loves it.
From a marketing perspective, it looks to me like they're doing pretty much the same as Harbor Freight: gain market share, improve the product, gain more market share, improve the product, raise the price, gain more market share. Wash, rinse, repeat.
Maybe I'm just making that all up in my head, but it certainly appears to ME that they're jockeying themselves into that great big hole that S-K left open, and they're first in line to take it.
Harbor Freight is behind them by a decade, notwithstanding the fancy graphics on their uber-cool black ICON boxes.
And we're light years apart on what you see as "overly expensive". Good tools aren't cheap - they never were. I was selling Indestro in the 1970s, and customers would howl when you told them the price for a pair of pliers was $12 bucks. (I recently paid $40 for a similar pair of Klein linemans pliers.)
They'll never be at a price point to compete with Harbor Freight, or Duralast, or Performance, or Carlyle - they don't need to, and I'm guessing they don't want to.
Just my lousy opinion, but if I went into business again, I would
ignore the "low end" (which is what we stocked and sold) and go strictly top shelf, high end, and cater to that market instead - it's far more lucrative.
Just my two cents.