Sonic sits in an interesting niche where they offer decent tools, decent tool organization and above average storage solutions with fully transparent pricing. All backed by an outside salesforce/ installation crew & long warranty.
If I was going to start a commercial shop within the constraints of an actual budget and needed or wanted the clean/sterile look, Sonic is where it’s at. You don’t get that level of product at that price point from anyone else.
Try and spec a (basic) shop with Sonic vs. Hoffmann Group for example. (And yes, I know Hoffmann can offer solutions/ products that Sonic can only dream of.)
And looking only at the tools, it’s just the same you’ll find from everyone else, decent industrial quality and a few re-brands.
Kind regards,
Olli