Roll first. Fill low spots and roll them. Seed. It is still cool enough that you only have to water once or maybe twice a day when it does not rain.
Rolling is generally a bad idea and will only (partially) flatten a lawn for a very short amount of time. The bumps in a lawn are caused mostly by frost (if you have it) and by earthworm activity which are signs of a healthy lawn. If you roll it not only are you compacting the top soil which is counterproductive, but you will have the same bumpiness in a few weeks. Just avoid it.
If you want to have the greenset lawn on the block, find and old fashioned feed store (probably have to drive out of town) and buy a bag of 19-19-19 "farm" fertilizer (the bag will just say 19-19-19) You have to apply this BEFORE the temps are in the 70s. Spread it at the same rate you do any other fertilizer.
No disrespect here (I appreciate the vast majority of your posts), but this is terrible advice. If you apply a 19x3 fertilizer at the same rate as say, the bag rate on a common 10-10-10, you're putting double the nitrogen down which is probably going to burn your lawn or at the very least stress it badly. Bag rates are there for a reason and I can't tell you the number of people I've helped because they just set their spreader where a friend told them to and dumped fertilizer on their lawn. If you are comfortable with the math then calculate the pounds of nitrogen per thousand sq feet you want and weigh out what your spreader puts down. If not, stick to bag rates.
In the cool season grass zone the best thing you can do for your lawn in the spring is this:
1. Core Aerate and leave the plugs on the lawn. They'll be gone in a few days. (Don't roll it! Soil compaction is bad)
2. Apply a fertilizer with a 30~ish nitrogen number AT THE BAG RATE. You can get it with or without a crab grass pre-emergent. If you plan on seeding (I wouldn't) don't use the pre emergent because it will kill the desirable grass seed also. Scott's Turf Builder w/ Halts for crabgrass is the most common one but you can get generics cheaper. Just look at the fert numbers.
3. Mulch mow as high as your mower will go. These things will give you a super healthy start to your lawn for the year.
This is a fast release fertilizer.It will be 100% in the ground after the first rain. Stand back, get the mower tuned up and sharpened because you grass will grow like crazy !.
No such thing. Nitrogen, Phosphorus, and Potassium (the 3 numbers in fertilizers) are just that; Nitrogen, Phosphorus, and Potassium. There is nothing in a fertilizer that makes it fast release. If it's granular it needs water to work in the soil whether that's rain or your hose.
Side note, I would highly suggest NOT seeding in the spring. It rarely goes well and is just a waste of money. Seeding should be done in the fall when the seedlings don't have to compete with weeds and rapidly growing existing grass. Bluegrass needs
at minimum 2 weeks twice daily waterings to germinate (Fescue blends maybe a week or so). It also needs good contact in well-drained, uncompacted soil (hence the "don't roll your yard" thing). And guess what happens when you water twice daily? Stronger weeds and faster growing existing grass. If you don't trust me (I wouldn't blame you), you can easily google any of the topics I mentioned. Do your research and don't follow good ole' boy advice.