With all due respect...
Newell sold the Irwin/Lenox brands because it was a non-core business.
Management teams do not invest new capital in non-core businesses.
Businesses that do not invest in new innovations are not really competing.
These brands are core businesses for SBD ... SBD is far more likely to invest new capital.
Thus, I would argue that the acquisition is excellent news for Irwin/Lenox and, frankly, excellent news for consumers. In fact, given that the tool business remains extremely fragmented, I would argue that it needs substantially more consolidation. Does anybody think that Festool's acquisition of SawStop will not result in more investment in SawStop? How is that a bad thing?
Lastly, has any company been more visible than SBD in its efforts to return production to the USA? (and yes, I know it's solely to take advantage of the current public perception ... so what?)