Yeah, GearWrench coming out of the same Apex factories using the same alloys and processes as Husky/Craftsman is better quality. And Tekton, tools sourced from the same unknown origins as HF screams quality.
I guess at GJ, it is always advisable to buy the same quality tools from the brands with the LEAST convenient ways to warranty them.
I have a hard time understanding the obsession with warranty. If you buy quality tools, warranty is essentially a non-issue, although for the top tier stuff everybody touts their great warranty.
If I'm paying $.50 per tool, or even $3, warranty isn't really worth anything. Far better to go and pay a few dollars for a replacement, than to waste time with warranty. I'd be much more concerned with availability of tools to me to get a replacement when I need it. If warranty is available and a person has time to take advantage of it, then it's a nice bonus.
So, a good scenario would be: Buy whatever quality of tools that you feel will not break for you. Use them, and probably would never break one. If you do break one, go down to your local NAPA, hardware store, or such, and pay a few dollars for whatever they have for replacement. Or, if you really need the tool NOW and have the service available, buy one off the truck. If you buy a set of tools that costs $.50 or $1 per tool, and are spending your time trying to get a warranty replacement for one piece that breaks, your time must not be worth much to you! If your time is worth $20 per hour to you, and it takes an hour to get another one, it might just be worth it to buy an expensive one off the truck when it drops by the shop instead of using time to go buy one. For a home shop guy, this doesn't apply, as it might take more time to buy off the truck than from NAPA. Realistically, the time it takes to get a replacement, either warranty or purchae, is far more valuable than the tool. So, minimizing breakage is the most cost effective approach.
An opposite but improbable scenario is: You buy cheap tools, say the $.54 each Craftsman. You find that you break them all the time (improbable). For the sake of argument, say you break one a month. You go down to your Sears Hometown store, and they don't have it in stock. But, they order it for you. You wait, and go in and check a couple times to see if it's in. Overall, you have an hour and a half in each warranty replacement. At one a month, you have 18 hours a year in warranty replacement time. At a conservative $20 per hour rate, the warranty breakage is costing you $360 per year. Probably should have bought an extra set, so you had self warranty replacements on hand. Now, you could just save up a year or two of warranty and then take them in all at once. So, you would warranty 24 pieces (worth $.54 each or $13) once every 2 years. So, you would make $13 for your $30 worth of time on that transaction. Overall, it looks like warranty replacement really isn't worth it.
The gist I get from this analysis is that it makes almost no sense to buy tools for warranty, but it makes a lot of sense to buy the quality that will not break for you. Whatever that quality level is. For me, that quality level has been shown to be Snap-on, Proto, Williams, and SK. I went the Craftsman and warranty route for about 20 years, until it finally occurred to me that my Proto and Snap-on stuff wasn't breaking and making me warranty them; and that the Craftsman wasn't worth the time it was taking to go down to the store 55 miles away and get replacements. Plus, the Proto and SO stuff just plain worked better. As my time got worth more to me, I just called my SO guy and had him sell me replacements for anything that broke, as it was worth it to pay $15 to $25 for a high quality replacement socket delivered at the garage next door to my office rather than take the time to drive to the town 55 miles away where I had to go to buy a $9 quality one, or even the local NAPA and buy a $7 import one. I did go and buy a few NAPA ones when I needed it NOW.
My dad, on the other hand, takes extreme care to not break his Craftsman tools. And, he is looking for things to do with his time (elderly and long retired). It would make no sense at all for him to invest more money into better tools, as he doesn't need them, and if he did have to warranty one, he'd welcome the opportunity to go spend an hour or two talking to the Sears clerks.