While we are on the subject of bits, may I ask you guys this. Is it worth it to buy a brand name, is there a difference in cutting ability with a brand name as compared to let's say HF?
The big question is what are you going to be drilling?
For metal, yes. Quality ranks very high.
Wood and plastics are much softer thusly they are more forgiving and less stressful on a bit.
We get USA Dormer bits from our supplier and I am happy with them.
Norseman bits (can even get them from Epsteins) are at the top too.
That's why I keep two seperate sets . (Well more than 2 now LOLZ>)
118 degree or 135 split point for wood/plastic . Good 135 degree split point for metal.
I have a drill bit sharpener so no bits daunt me, but the HF set for wood, plastic, alum, and sheet metal normally are a good value. At least until they make them shittier.

Drilling plate steel, bolts or hardened metal with them can be less than fun.
Drill out spot welds and that is even higher on the **** scale.
It's another item where pro users vs. weekend-warriors make a fork in the road and the high/low $$$ choice is apparent.
For heavy users, bits (aka drills UK) are use and scrap items.
Buy. Use. Toss.
For metal work, good drill bits make life far easier and more porductive.
My $.02.
