I'm not that familiar with the Arit product, but did considerable research before building my retirement house about two years ago. I also have a cousin who has used a ground source heat pump for about 15 years and has been very happy with the performance.
A water source heat pump should have the same approximate cost as an air source heat pump--if the cost of the tubing, antifreeze, and installation of the tubing is ignored. (The air source heat pump uses an electric fan to move air while the water source heat pump uses a small electric pump. The pump should be a little more expensive, but not thousands of dollars more.)
In a typical residential size set-up the cost of the tubing and antifreeze to fill the tubing should be no more than a few hundred dollars. The remainder of the cost difference should be the cost of burying the tubing and profit margin. My retirement house has a 10 acre pond within 100 feet of the house, so my thought was to trench to the edge of the pond and sink the tubing in the pond. In my rural area, the cost of this shouldn't have been more than a few hundred dollars.
When I got quotes, the installed price of a water source heat pump was $8000 to $12,000 higher than the cost of an air source heat pump. When questioned about the apparent price difference, the water source heat pump contractors explained that market forces allowed them a much larger profit margin. (There is virtually no competition). For that reason, I eventualy installed two air-to-air heat pumps. (Separate heating systems for the first and second floors solved some tricky problems on the location of duct work as well as providing a "back-up" system if one unit broke.)
The house is all electric in SW Indiana with about 2300 sq. ft. of heated living area. I'm only at the house on weekends, but leave the heat at 60 when I am gone. In nearly two years I haven't had an electric bill over $100 per month. My minimum bill is over $40 ($20 charge from the REMC for being connected plus the use of 4 dusk-to-dawn security lights, plus electric water heater, etc.) Based on this, I would guess that the electric cost for my heating is about $300 per year- give or take. It may double when I retire and keep the heat at 72 degrees. How many years would it take "save" the extra $10,000 cost of a water source heat pump?
A good friend heating contractor told me that water source heat pumps are the perfect choice for folk who want to save money--no matter how much extra it costs them. His advice was to spend the extra dollars on more and better insulation, more energy efficient windows, etc. Reducing the need for heating and cooling is generally cheaper than buying high efficiency heating and cooling equipment which will need to be replaced several times over the life of the house. I took his advice, and have been very happy.