http://www.atlaslightingproducts.com/p-14-ifs4-series.aspx
Follow the link above. Select "indoor tool" in the lower right. This is a program similar to Visual. For a 40x40 area, lights suspended at 16 ft, reflectance of 80 ceiling and 50 walls and 20 floor, using the fixtures referenced, it gives a need for 20 of them to illuminate the area to 105 fc. dropping to 12 fixtures will give you 78 fc which is probably the bottom end or below of what you will want. Any less than that and you will feel light you are using a dim flashlight.
Forgot to mention, I went back and plugged in 6 fixtures and it gives 39 fc, not very useful.
The fixture is a IFS4454UEP5 which is a 4 ft, 4 bulb, T5HO (54 watt each) no uplighting, 120-277v ballast, with the micro mirror finish reflector and no lens (optional and reduces fc output). This is a high bay fixture.
Uplighting will make good use of the white insulation to eliminate "cave effect" and also to give even lighting with fewer shadows.
I would put in wiring, boxes and switches for at least 20 fixtures, and hang whatever you want. Then when you are pissed off at the number of them that your friend recommended, you can easily go back and add more. Evidently your friend does't know how to use (or isn't aware of) the Atlas lighting calculation tool available to him.
Curious to see what these cost, I'll bet it ain't cheap.
Charles