It looks to me like the tribe has spoken...
The problem I have with it is that it doesn't look like a $300 product. It looks like something you buy at Walmart for $25. People will pay much more than something that they want - Fein; Snap-on; Lista - but there has to be some value to the customer.
Heck, there are people here buying $4,000 Snap-on toolboxes when they can buy a similar HF model for $500. Why do they do that?
- First, they think the Snap on one is built better. Whether it is or not is not important, they believe it is.
- Second, it's a brand that has an identity and their coworkers or buddies know what the brand means and are impressed by it (this is most important for a premium price product - if your buddies don't envy the product, you won't pay a premium)
- Third, the brand has a track record of delivering reliable products and backing them up with a warranty.
- Fourth - the brand and reputation guarantees a good resale value.
Roboreel doesn't seem to have any of those things going for it - therefore, the premium price must be justified by functionality alone.
For a cord reel to demand 4x what I would normally pay it has to do something completely different or solve a problem I have with the ones I already own - and this one doesn't seem to do that. It reels 50 feet of cord, just like the one I already have.
Yes the method of reeling seems better, but it's not a totally new feature, just an improved one, and, personally I'm a bit skeptical of a "computerized" solution when the mechanical one still works OK - more things to fix or throw away because you can't fix it.
It seems Ryan was impressed with Roboreel when he actually used one. We had all seen it conceptually before and only 1 bought it and sent it back, so that tells me that the manufacturer is going to have to have every one of us potential customers actually use the product somehow before we will buy. That means putting one on display in every hardware store, or going to every trade show, and making sure it works when we try it.