Take this for what its worth. Yes, you do have some obstacles to over come, Gator Grip being one. But it proves something, a point I will try to make. I had a bud who invent a tool in the same class, its a good idea and it works well. They shot all their effort in the azz figuring out all kinds of production details, trying to round up investors to go into production, didn't spend the effort where its really needed on start up which is marketing, how you going to sell it? They had a great idea but put the cart in front of the horse. The gator grip gang had a ****** tool but great marketing which usually wins the race.
Read these starting with Marketing Warfare, they are easy and give the/some insight in how to get from point A to B.
http://www.amazon.com/dp/0071437940/?tag=atomicindus08-20