I would trust the reviews on a forum site like this one
LONG LONG LONG before I would trust the reviews from a website
that sold the products or claimed to provide 'real' reviews.
Let me explain why-
I work in IT, and have for 25 years or more.
I'm a network engineer, not a software developer, but I've worked
with dozens (or more) people who write websites like the ones you see today.
Believe it or not, in the last 4-5 years, it has become nearly trivial to write a script for a webserver that can quite LITERALLY "write" a review!
Using a long list of canned phrases and sentences, 'seed' words, a dictionary of first names, place names, and so on, one of these PHP or python scripts
can quite literally generate a paragraph of text from a "real reviewer",
once the script is fed certain key terms like the name of the product, whether it's to be a positive review or a neutral review, or negative review.
Grammer checking is easy enough to do, once the phrase dictionary
is set up right so as to not have impossible combinations of phrases that wouldn't be grammatically correct.
What the website folks do is sit down an intern or two with good English grades and have them run the review generating script, feeding it various phrases that match up to the product line.
So the intern picks the phrase dictionary for the product (say kitchen appliance), feeds in the product name and model, and has at it.
Bingo -- 25-30 "good" reviews, and 5-10 not good ones, for the website...
Here's one of those fake reviews on a Black and Decker toaster:
The Black and Decker Toaster - 2 Slice - T1900B is a great toater. It has a retro styling that will look attractive in almost any kitchen. I purchased the Black and Decker toaster several months ago. I am impressed with how evenly and quickly it toasts. You can set the darkness you desire and it toasts perfectly every time. The toaster is deep enough to cover an entire slice of bread. It is also great for toasting english muffins, bagels and Pop Tarts. The Black and Decker toaster Is easy to clean. It has a removable cleaning tray at the bottom that slides out for easy cleaning. Although finger prints show on this toaster, they can be quickly wiped away. The best thing about the Black and Decker toaster is the price. You really get your money' worth with this toaster
Look familiar??
The WashPro mop is a great mop. It has a retro styling that will look attractive in almost any kitchen. I purchased the WashPro mop several months ago. I am impressed with how evenly and quickly it cleans. You can set the cleaning level you desire and it cleans perfectly every time. The mop is large enough to clean an entire kitchen. It is also great for cleaning floors, tile and bathrooms. The WashPro mop Is easy to clean. It has a removable cleaning head at the bottom that slides out for easy cleaning. Although finger prints show on this mop, they can be quickly wiped away. The best thing about the WashPro mop is the price. You really get your money' worth with this mop.
It's why I only trust forum reviews and Consumer Reports...