Re: \"THE\" Watch Shop
I love watches and loved the video! I could never "ignore the watch stuff".
For those of you who know your wife would be an obstacle to buying the expensive watch you really want, here is my story of how you pull it off. I collected Invicta watches that I was buying on Shop NBC and wanted to go to the next level. I got my wife to agree that I can buy a higher quality watch because we do occasionally attend black tie events, and I felt I should have a decent watch on my wrist when I was hanging out with a bunch of financial gurus. I think Invicta makes quality timepieces with some of the best designs and provide great value, but they are looked down at by true watch collectors because too much of their components come from China (sound familiar) and they are pushing the limits of the "Swiss Made" designation, and I agree with the criticism. Invicta is also considered a bargain brand because of the Shop NBC marketing. At the time it was the best I could afford, and again great watch designs and value for the buck, so I am not trashing Invicta.
We went to Torneau and into the Breitling store inside and I started to look at the watches. The first one I looked at was beautiful and the salesperson told me it was $42,000.00 (18k is partially why). I tried on several watches in that price range, and my wife sat there quietly but I could tell she was getting seriously stressed out. I am sorta wide and have a larger wrist so I like a large watch, and I finally fell in love with a white/gold face Super Avenger which is their largest watch at 48mm in diameter. I told the salesperson I wanted it and asked the price. My wife could tell I was going to buy it. The sales person said "56", and I said ring it up. My wife looks at me obviously freaked out with her eyes bugged out and said "thousand????". After a dramatic pause the salesperson said "oh no-56 hundred!" My wife was completely relieved and said "ok- good!". And I bought the watch. It is now the only watch I wear; the rest just sit in a case. I didn't plan ahead of time to be shown the 50K range watches first, but in the end the process made it soooo much easier for my wife to swallow me spending over 6K on a watch (with taxes and premium warranty). Believe me, if I had started with watches that cost 1-2K, it would have been a real hard sell for my wife to let me spend 6K+ on a watch! It was much more than she thought I would spend. But the way things played out, she was happy I spent only that much!
So now you know the trick. Go to the watch store ahead of time and scout things out. Then bring the wife and only look at watches 10X more expensive than the watch you really want, and when you finally choose your watch she will be happy and relieved. Great strategy - and this might work for tools too!