YesIHaveAHammer
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I'm interested in hearing what you'd tell someone new about different power tool brands in general high level terms. Especially worthwhile stuff for someone entering their cordless battery ecosystem. What would you say about them?
Voltage platforms. Milwaukee's 12V range is much wider and refined than other brands. Makita has many tools available on both 18V and 40V, but sometimes features you might want on a tool are only available on the 40V model.
Super-specific tools with narrow appeal. Milwaukee seems to have a lot of tools that are designed for some very specific tasks done by a single profession.
Range of available tools. Most big brands have most things most people want, but smaller ones may not. Impressive numbers in the hundreds may be quoted, but these may include multiple types of similar tools (e.g. drills). Ryobi probably has an especially wide range of non-professional things.
Common battery platforms. Bosch has AMPShare and Metabo Germany has CAS, each of which has dozens of smaller brands whose tools use those batteries. However, those brands are pretty much all very specialist, so the shared platform is probably of no advantage to most people.
Pace of innovation and model refreshes. Worth calling out Makita here, as an outlier - and not as a criticism. They generally don't see a need to refresh things as often as other brands. They have been first to market with some innovative tools by half a decade, and then not updated that tool for over a decade. Bosch has been a bit stagnant and had gaps in their lineup until recently, but a lot of stuff being refreshed and added at the moment.
Availability, pricing, and discounting in your country. Some try harder than other to have you buy their stuff. Others might only have a partial range (especially if you're not in a huge country like the US), or rarely do any discounting. Some try to position/price as more premium in your country than they are in their home country.
Corporate upheavals. All the big names are owned by some larger entity above them, except for Bosch (by a charity) and Makita (independent publicly traded). Brands and divisions get sold around, private equity do their thing etc. Real Metabo (Germany) was withdrawn from the US but continues in all other countries (for now, at least). Main consideration with mergers/shutdowns etc. is what happens to battery platforms in future.
Number of tool variants. Some brands offer a huge number of feature and spec variants. For example, Bosch in my country offers 22 models of 125mm cordless angle grinders with many combinations of power, switch type, and other features - while Milwaukee has 4.
Strength/weakness in particular areas of the range. Some brands have produced a wide range of top tier tools in particular areas (e.g. woodwork, metalworking) for many years, while others are not such long standing experts who have worked more recently to fill out their range. For example, a company's cordless lawnmower offering might be the very first mower they ever made. At the other extreme, you get specialist brands which only do certain areas, like Stihl and outdoor power equipment. OPE can be an area worth considering being in a different brand battery ecosystem for.
Tiering. Brands have different lines for different people, such as DIY, pro, industry. Milwaukee's good stuff is Fuel. Bosch's good stuff is Pro (blue, not green), although they recently rejigged their range by introducing the Expert range. Some tools were moved up into that premium/upmarket range with none or minor revisions not felt to justify the price increases.
Hand tools and consumables. Separate matter entirely, they'll stick their name on anything.
Voltage platforms. Milwaukee's 12V range is much wider and refined than other brands. Makita has many tools available on both 18V and 40V, but sometimes features you might want on a tool are only available on the 40V model.
Super-specific tools with narrow appeal. Milwaukee seems to have a lot of tools that are designed for some very specific tasks done by a single profession.
Range of available tools. Most big brands have most things most people want, but smaller ones may not. Impressive numbers in the hundreds may be quoted, but these may include multiple types of similar tools (e.g. drills). Ryobi probably has an especially wide range of non-professional things.
Common battery platforms. Bosch has AMPShare and Metabo Germany has CAS, each of which has dozens of smaller brands whose tools use those batteries. However, those brands are pretty much all very specialist, so the shared platform is probably of no advantage to most people.
Pace of innovation and model refreshes. Worth calling out Makita here, as an outlier - and not as a criticism. They generally don't see a need to refresh things as often as other brands. They have been first to market with some innovative tools by half a decade, and then not updated that tool for over a decade. Bosch has been a bit stagnant and had gaps in their lineup until recently, but a lot of stuff being refreshed and added at the moment.
Availability, pricing, and discounting in your country. Some try harder than other to have you buy their stuff. Others might only have a partial range (especially if you're not in a huge country like the US), or rarely do any discounting. Some try to position/price as more premium in your country than they are in their home country.
Corporate upheavals. All the big names are owned by some larger entity above them, except for Bosch (by a charity) and Makita (independent publicly traded). Brands and divisions get sold around, private equity do their thing etc. Real Metabo (Germany) was withdrawn from the US but continues in all other countries (for now, at least). Main consideration with mergers/shutdowns etc. is what happens to battery platforms in future.
Number of tool variants. Some brands offer a huge number of feature and spec variants. For example, Bosch in my country offers 22 models of 125mm cordless angle grinders with many combinations of power, switch type, and other features - while Milwaukee has 4.
Strength/weakness in particular areas of the range. Some brands have produced a wide range of top tier tools in particular areas (e.g. woodwork, metalworking) for many years, while others are not such long standing experts who have worked more recently to fill out their range. For example, a company's cordless lawnmower offering might be the very first mower they ever made. At the other extreme, you get specialist brands which only do certain areas, like Stihl and outdoor power equipment. OPE can be an area worth considering being in a different brand battery ecosystem for.
Tiering. Brands have different lines for different people, such as DIY, pro, industry. Milwaukee's good stuff is Fuel. Bosch's good stuff is Pro (blue, not green), although they recently rejigged their range by introducing the Expert range. Some tools were moved up into that premium/upmarket range with none or minor revisions not felt to justify the price increases.
Hand tools and consumables. Separate matter entirely, they'll stick their name on anything.
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