I know plenty people my age that won't blink twice about paying exorbitant prices for vintage Craftsman tools that they grew up with. Boomers with plenty of money who still hold a high reverence for the tools they grew up with, back when Craftsman were the best tools you could have in your box in these parts where the only choices were the few brick and mortar stores, Sears, Montgomery Wards, and a Pep Boys. That was all there was for more than 75 miles in any direction, same as it was back then in large swaths of rural USA. There weren't any tool truck routes out here and no internet that brought any other sort of commerce to our doors. Craftsman's no questions asked, no receipt needed guarantee on hand tools made it king back then, and even their power tools were cut above any other local offerings. Nothing else we could get our hands on even came close.