That is a cool loggers tape. These are some pics of some of my Spencer (whom I thought originated them until now).
I bought these new from the early 70's up to the 90's. In around the 80's Spencer quit embedding the cool logo of the logger measuring a log in favor of a simple decal. They were available in 50' or 75'.
Funny you should say they resemble a fishing reel because I came across an old fishing reel that looks very close to these tapes and I wonder if that isn't where the original design came from. I'll post a photo of it for interest's sake.
Here are some pics of the fishing reel. It's a Martin Aut' and it looks so much like the loggers tapes I can't help but thing it was copied. I think these reels originated in the early 1900's.

Thanks for the input Provincial and RTM, that catalog is a great find.