Great advice.
Gross profit on a mechanical service business should run 60-65%, depending on a few factors. You need to calculate your “stall profit” per day, per week, per month. Will need 90-180 days of data, but that means keeping good records and using a quality management software like Mitchell, where you can job cost and track all expenses. You need to know what a stall generates for you and jobs that “churn” work through, not dead weight. My techs generate about $50k per month per tech. Space and techs equals $$
I know you are starting small, but have a plan, work towards that goal. Most small business fail in the first two years, mainly from poor management. SEO - search engine optimization is the name of the game. A small shop with no web presence is competing in a huge “pond” of opportunity. I spend $4-6k a month depending on cycle to generate $280k in revenue. My SEO expert has me dialed in, to more spent, more sales, more activity. We have a 23 year web presence which helps. You have to spend money to make money is not always true or advisable, but know your market and your Web Presence.
Every Tom, **** and Harry or Harriet salesman will pitch you ideas and opportunity in the shop for needs, tools, market and advertising. They rarely help or have your best interest in mind. Ignore them. Not always, but most of the time. Join a small group through a main vendor - part supplier maybe. Some companies do that and that is wise use of time a few times per year to talk to like minded shops.
I say open two to three checking accounts too. One for operational deposits and a transfer account for all parts cost. Each week, transfer your parts purchase cost for the week to the parts account and never use that for anything else. That way you have a gross profit account for working from, but will always have the parts money there to pay for it. I work off of three credit cards and enjoy lots of points and cash back instead of checking accounts, but for me, one is paint, parts and operational - I own a collision center.
PAY ALL OF YOUR TAXES EARLY OR ON TIME, never late.
That is a brief and simple group of thoughts I can share. Some is common sense. But after 25 years, my employees work for me, I pay them well. I come and go as I please. I do all my own banking and bills. My account looks at the books and manage the payroll and taxes. 25 years have been fantastic. I still spend more than I make, but that is how I am wired. I just make more, LOL. But today, right now if the Good Lord said it was time, my family is set, my employees are protected and the business would go on.
All the best!
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