Wera Screwdriver packaging

[gte718p]

Kind of a random thing to be impressed by but I recently purchased a set of Wera screw drivers on Amazon and was really impressed by the packaging. I know the make a good screwdriver and I am already a Wera fan. This section replaces my last set of Gear Wrench screwdrivers making me Wera across all my workspaces. The screwdrivers were good as expected, but what really impressed me was the packaging. I wish I had taken pictures, but they came in a nice stiff carboard box, nicely printed with a well designed logo. Inside the box where three layers of dies cut carboard that held the screwdriver in place. The standard warranty/disclaimer was printed on heavy weight paper. Someone spent some time and energy on this design, and it should be appreciated. It really was a premium experience and fitting for a nice product. It really struck me how few people care about the little details any more.

Amazon.com

 

[YesIHaveAHammer]

I wish I had taken pictures

Found one for us

 

[YesIHaveAHammer]

It's the best retail packaging I've come across.

They know their market. The packaging and "unboxing experience" seems designed to appeal to certain segments of that market.

Not sure if they even do non-retail packaging. It'd be a bit cheaper but more SKUs.

Personally I prefer a simple plastic bag (e.g. Stahlwille) or a simple box (e.g. Knipex). Maybe it's the no messing about with dressing it up and pandering, our tool is good, here it is. Less waste too.

 

[ecotec]

It is well laid out. If I didn’t have too many screwdrivers, I would probably buy that.

Some of the foam organizers are laid out terribly. There is often too much negative space between tools.

I would prefer just enough negative space between tools so that the organizer holds up. Not a millimeter bigger than that. The densest tool organization that is still durable.

I think that there would be a market for really dense tool storage where everything has a place.

 

[gte718p]

I did save the cardboard cutouts. I would probably have preferred to save the $5 this packaging probably cost in bulk. However, it really was striking and I appreciate the attitude of we make quality (expensive) tools, the entire experience should be premium.

 

[rlitman]

...They know their market. The packaging and "unboxing experience" seems designed to appeal to certain segments of that market.

Not sure if they even do non-retail packaging. It'd be a bit cheaper but more SKUs...

I think that's how they market it in the US. Visiting a hardware store in Germany almost 10 years ago, I bought a single Wera VDE PZ2 screwdriver out of an open stock rack, and I remember having the option of lasertip or not in the VDE PZ2, so the open stock rack was quite impressive.

 

[gte718p]

It is well laid out. If I didn’t have too many screwdrivers, I would probably buy that.

Some of the foam organizers are laid out terribly. There is often too much negative space between tools.

I would prefer just enough negative space between tools so that the organizer holds up. Not a millimeter bigger than that. The densest tool organization that is still durable.

I think that there would be a market for really dense tool storage where everything has a place.

It is well laid out. It is designed for a specific Wera tool system, so it doesn't fit perfectly in my HF drawer, but I'm pretty happy with it. They have specific inserts for all the draws in their system and it is pretty well laid out. I'm not 100% sold on the value of the joker wrenches. I have not bought into the fully system, but I do like their screw drivers.

 

[gte718p]

I think that's how they market it in the US. Visiting a hardware store in Germany almost 10 years ago, I bought a single Wera VDE PZ2 screwdriver out of an open stock rack, and I remember having the option of lasertip or not in the VDE PZ2, so the open stock rack was quite impressive.

I go to Germany for work often. The entire Wera collection is available by the piece at several of the large chains. Toom (closest thing I have found to HomeDepot) has an entire aisle of Wera. It is stupid expensive though. We are talking Snap On plus prices. Boy is it nice though.

 

[rust in the eye]

Premium packaging for sure but I've yet to turn a screw with a precisely cut piece of corrugated cardbord or a nice box.
The foam tray is nice if you don't mind eating up drawer space or require tool accountability.
Of course the cost of all this stuff now in a wastebasket is built into the price.

 

[SRSemenza]

Oops

 

[Nobody-named-Olli]

Wera knows it‘s packaging. The ‘Apple’esque’ soft touch packaging is mainly to appeal to the affluent DIY’er. Their marketing is excellent in that regard.

There are many point of sale rack combinations that feature both the kits/ boxed stuff as well as (bare) singles/ singles on euro hangers.

If you buy - non kit/ boxed items/SKUs - from industrial suppliers, you mostly get them in plain cardboard boxes with a label on it.

Knipex for example has different SKUs depending on packaging and (list) prices do reflect that.

Kind regards,
Olli

 

[gte718p]

Premium packaging for sure but I've yet to turn a screw with a precisely cut piece of corrugated cardbord or a nice box.
The foam tray is nice if you don't mind eating up drawer space or require tool accountability.
Of course the cost of all this stuff now in a wastebasket is built into the price.

You are not wrong.

On the other hand the $1 HF screws driver will also turn a screw. I know, I own several. Are these better, absolutely. Are they $10 a screwdriver better, maybe. However, life is short and I enjoy them.

The more I think about it, I’m thinking I probably got $5 of enjoyment out of the experience. As I said in the beginning the difference from what I’m used to/take for granted was what really shocked me.

 

[Ohio Andy]

You are not wrong.

On the other hand the $1 HF screws driver will also turn a screw. I know, I own several. Are these better, absolutely. Are they $10 a screwdriver better, maybe. However, life is short and I enjoy them.

The more I think about it, I’m thinking I probably got $5 of enjoyment out of the experience. As I said in the beginning the difference from what I’m used to/take for granted was what really shocked me.

Which screwdriver I grabbed might also depend on where that screw lives and how important it is to me that that screw not be damaged.

If I am taken apart some fine device with really nice screws like say on a $2,000 firearm, I want to be very certain I do not damage that screw so I make sure that the screwdriver that I use very precisely fits that screw.

I also don't then use that screwdriver to open my can of paint.

My wife would say I work too hard, and sometimes holding a nice tool in my hand while I work. Brings some happiness

 

[Ohio Andy]

Kind of a random thing to be impressed by but I recently purchased a set of Wera screw drivers on Amazon and was really impressed by the packaging. I know the make a good screwdriver and I am already a Wera fan. This section replaces my last set of Gear Wrench screwdrivers making me Wera across all my workspaces. The screwdrivers were good as expected, but what really impressed me was the packaging. I wish I had taken pictures, but they came in a nice stiff carboard box, nicely printed with a well designed logo. Inside the box where three layers of dies cut carboard that held the screwdriver in place. The standard warranty/disclaimer was printed on heavy weight paper. Someone spent some time and energy on this design, and it should be appreciated. It really was a premium experience and fitting for a nice product. It really struck me how few people care about the little details any more.

Amazon.com

I'm in the minority that doesn't really like their larger handles, but I absolutely love those small screwdrivers. I see your set comes with two of them. I own a couple large sets of those screwdrivers. For me. Those work really well.

I also really like that particular packaging. I find it very convenient when I want to put it in a drawer. Although sometimes it takes too much space.

I have some vessel screwdrivers in the packaging. They came in sitting in a drawer.

My wera screwdrivers, which are all the small ones, are either in a wera mini screwdriver tool roll, or in a custom screwdriver stand on my bench.

Have you ever seen their Advent calendar? I bought one for my pastor. He, like you, absolutely loves their screwdrivers.

 

[M.Jay]

Wera knows it‘s packaging. The ‘Apple’esque’ soft touch packaging is mainly to appeal to the affluent DIY’er. Their marketing is excellent in that regard.

I'm always joking they are an advertising company that somehow ended up having a tool division.

And yes, Wera is kinda the Apple of the tool world. While they aren't the best in individual categories, they deliver solid quality, spend a lot time building a well thought out product range where everything fits together (as long as you stay in their system) and serve it in an aesthetically pleasing way.

I think that's how they market it in the US.

Most German tool brands try to pull the premium card on the US market, just like car manufacturers do, too.
Over here Wera isn't considered as something special and they cater more to the prosumer market, hence the cheesy "Tool Rebel" advertising.