Wera tools bought by Snap on?

[Moreexpensivetools]

Alright, I’m sure I am ignorant of some well known fact. But, has Snap on bought WERA tools or begun partnering with them? While I was looking for a few aviation tools to add to my set, I noticed a whole section of Snap-On’s website is WERA tools. I’ll put the link to it down below. I was a tad surprised to see them on Snap-On’s site and figured one of y’all might know what the connection is.

Loading...

b2b.snapon.com

 

[AJHD]

I highly doubt it. I don't know anything about Snap On's aviation/industrial line, but that page of tools is still Wera branded, so it's not like they are rebranding them. Even the part numbers start with "Wer".

I can't find anything on Snap On acquiring Wera. So my guess is they are just acting as a reseller or distributor in some capacity. First I've seen this.

 

[jimindm]

The dealers have a catalog that used to be called an RWD. It maybe referred to a supplement now, as I have not seen one in a while.

Essentially it is tools outside of their snap on brand and ownership. Tools that are sort of top of the line that professionels want and need.

The way I understood it, as explained by a former snap-on guy, was that they could never manufacture or own all prolines of tools. There were simply other lines that techs wanted. Instead of snap-on dealers dealing with third party products, corporate did and warehoused it. Dealers could still get the products from snap on.

I would suspect that corporate understood that certain tools were mainstream in repair, and could use their buying power to buy them more affordable, and sort of keep the dealers doing business in house.

I would also think that it would be a good way for corporate to decide to manufacture a better tool to brand, or just to buy a company to put under their ownership umbrella.

 

[Bubba Fett]

This. They know that Wera screwdrivers are highly regarded, so they may as well make a few bucks selling them.

 

[javyLSU]

It's part of the supplemental catalog. You can find Gearwrench and a few other brands (that they 100% do not own) on there too...

 

[will335i]

Yea this is nothing new. You can buy Knipex straight off Snap-on's website along with other brands. They want to be a one stop shop.

 

[cannuck]

Would love to compare SO Wera pricing with my local stocking Wera outlet. Probably a few very revealing numbers.

 

[Ton ton]

Yea this is nothing new. You can buy Knipex straight off Snap-on's website along with other brands. They want to be a one stop shop.

I agree with you.

 

[Professional Tool User]

Guess you have never looked at Snap on's supplemental catalog.

 

[jimindm]

I would guess the numbers likely are very close. I would think with snap on buying power, they could get the price down pretty far.

 

[Moreexpensivetools]

The dealers have a catalog that used to be called an RWD. It maybe referred to a supplement now, as I have not seen one in a while.

Essentially it is tools outside of their snap on brand and ownership. Tools that are sort of top of the line that professionels want and need.

The way I understood it, as explained by a former snap-on guy, was that they could never manufacture or own all prolines of tools. There were simply other lines that techs wanted. Instead of snap-on dealers dealing with third party products, corporate did and warehoused it. Dealers could still get the products from snap on.

I would suspect that corporate understood that certain tools were mainstream in repair, and could use their buying power to buy them more affordable, and sort of keep the dealers doing business in house.

I would also think that it would be a good way for corporate to decide to manufacture a better tool to brand, or just to buy a company to put under their ownership umbrella.

That makes a lot of sense. Thank you!

 

[Rickkyyr8]

PB Swiss & Wera make the best screwdrivers imo