What the heck is this?

[bchee]

Sears has been selling Evolv tools. I saw this toolbox that had both Craftsman and Evolv logos on it. The price sticker on top read "Craftsman Evolv"
It was $90 I think
At the bottom of the box, which can't be read in the picts, says "made in USA of US and global components"

As far as I know, the actual tools aren't associated with Craftsman in any way

 

[volvo420coupe]

They are "evolving" into the new "Craftaiwan" tools.

 

[Avgas]

http://www.evolvtools.com/#/home

 

[bchee]

just to be sure I checked out the evolv tools and none of the packaging had "Craftsman" on it, however I see it on the evolv website


I remember when the Companion tools were around, they never said "Craftsman Companion"

I think they said "Sears Companion"

 

[autoace]

Just a low line homeowners box with a different label.

 

[Merkava_4]

What do you guys expect from a line of tools that are being sold at a department store along side women's underwear? Actually, they should have retired the Craftsman brand name a long time ago instead of stamping the name on imported Asian products.

 

[autoace]

What do you guys expect from a line of tools that are being sold at a department store along side women's underwear? Actually, they should have retired the Craftsman brand name a long time ago instead of stamping the name on imported Asian products.

 

[nate379]

AH HA!

I knew it was you snorting the bottom out of that pair of leopard print ******* when I was looking for a socket the other day!

What do you guys expect from a line of tools that are being sold at a department store along side women's underwear? Actually, they should have retired the Craftsman brand name a long time ago instead of stamping the name on imported Asian products.

 

[autoace]

AH HA!

I knew it was you snorting the bottom out of that pair of leopard print ******* when I was looking for a socket the other day!

Did he have a "raised panel" combo while doing it.

 

[r6_cannibal]

Did he have a "raised panel" combo while doing it.

Sweet baby jesus! The mental image is ingrained into my head and it wont go away even if i close my eyes!! oh god, it burns!!

 

[Kevin54]

Sweet baby jesus! The mental image is ingrained into my head and it wont go away even if i close my eyes!! oh god, it burns!!

 

[bchee]

It was only a matter of time. Went to Sears today and saw both the Craftsman and Evolv logos together on TOOLS. Actually, only 2 that I saw - a circular saw, and a stubby hammer. The hammer had the green evolv handle but a small rectangular Craftsman logo too.
Here's an article from today
http://finance.yahoo.com/tech-ticke...ws-Says?tickers=shld,azo,wmt,cost,dia,spy,XRT

 

[Moose-LandTran]

What do you guys expect from a line of tools that are being sold at a department store along side women's underwear?

I expect the Tool Bra. It's only logical.

 

[Lookin4'67Galaxieconv]

Actually, they should have retired the Craftsman brand name a long time ago instead of stamping the name on imported Asian products.

Like Snap On is starting to do?!

 

[Uncle Buck]

Like Snap On is starting to do?!

Thank you for handling that in my absence! LOL

 

[Stuey]

Oh goodness, that cannot be good!

 

[bchee]

Here's the circular saw I was talking about
http://www.sears.com/shc/s/p_10153_12605_00918780000P

 

[Moose-LandTran]

The end is near!

*looks out for headless horsemen*

 

[bchee]

a little more evidence at K-mart

 

[wyndycity]

Looks like they're creeping it in slowly...hoping too many people won't notice.

 

[Displaced Hokie]

Having some experience in "branding", I think I see what is up here (as does pretty much everyone here)...

1) Introduce Evov brand. It's original intent was to probably offer a lower cost line of tools so Sears can compete with other retailers. This would keep folks coming into the stores and could help keep the Craftsman line alive. All of this a-la Blue Point and Snap On. But if this doesn't work out, then...

2) Start co-branding the tools Evolv/Craftsman to see if the tie to Craftsman will help sales. If not...

3) Merge the two under the Craftsman brand. This will increase the margin and help the business overall. Customers lose quality.

Pat

I expect that they are finding that the Evolv brand is not catching on. So...now it's co-branded. Eventually it will just become Craftsman.

 

[Moose-LandTran]

The fact they can't spell "Evolve" doesn't help either.

 

[Mr.Nutcase]

What do you guys expect from a line of tools that are being sold at a department store along side women's underwear? Actually, they should have retired the Craftsman brand name a long time ago instead of stamping the name on imported Asian products.

LOLL

 

[J.A.F.E.]

The fact they can't spell "Evolve" doesn't help either.

It's misspelled because the common form can't be trademarked.

But the real issue is they should have been branded Devolved.

 

[crankshaftdan II]

Its interesting to note and read the "Limited LIfetime Guarantee" Will warantee with the "sales receipt"??? If the evolve and c-man merge as one will you still be able to walk into a store and get an even exchange without a receipt??? Mayby we will see more wrenchers selling out thier c-man tools on e-bay and here to avoid that quagmire!!!