mrjaw14
Well-known member
FWIW, I have a ton of SK stuff and want them to succeed. But to do that they need to evaluate some hard truths and react accordingly.
Snap On commands a premium for truck service and warranty. Every time I've had to warranty something with SK shipping is on my dime and I have to wait weeks for it. That's ok if the tools are cheaper than Snap On, which 5 years ago they were, but I'm not going to pay within 30% of Snap On cost for something with less name recognition and the warranty arrangement which costs me not only money but time and loss of use waiting for the item to be shipped back. Even if I have to call Snap On my warranty is here within 2 days usually. No one but Mac and Matco can play in Snap On's sandbox. Everyone one else is a mid-grade and should have mid-range prices. Wright I think understands this and is priced accordingly. SK never really got on the industrial band wagon which permitted Wright and other industrial tool MFR's to stay afloat. I wonder who exactly is SK's target customer? They need to figure that out and cater, market, and price accordingly if they want to succeed. Like I said, I have a lot of SK stuff and I want them to be around, but this business of thinking they command snap on prices will drive people to snap on. No matter how much they say it they will never be snap on because their business model is different. If they can't figure that out they're doomed.
Snap On commands a premium for truck service and warranty. Every time I've had to warranty something with SK shipping is on my dime and I have to wait weeks for it. That's ok if the tools are cheaper than Snap On, which 5 years ago they were, but I'm not going to pay within 30% of Snap On cost for something with less name recognition and the warranty arrangement which costs me not only money but time and loss of use waiting for the item to be shipped back. Even if I have to call Snap On my warranty is here within 2 days usually. No one but Mac and Matco can play in Snap On's sandbox. Everyone one else is a mid-grade and should have mid-range prices. Wright I think understands this and is priced accordingly. SK never really got on the industrial band wagon which permitted Wright and other industrial tool MFR's to stay afloat. I wonder who exactly is SK's target customer? They need to figure that out and cater, market, and price accordingly if they want to succeed. Like I said, I have a lot of SK stuff and I want them to be around, but this business of thinking they command snap on prices will drive people to snap on. No matter how much they say it they will never be snap on because their business model is different. If they can't figure that out they're doomed.






