they advertise all kinds of innovation with them, but honestly i don't see it. i just see an attempt at getting into a market with gimmicks instead of just making a good tool.
i have tons of money invested in milwaukee stuff, but i doubt i'll invest in the hand tools because i don't enjoy gimmicky stuff, i don't need a fancy look, or an edgy feel, or some "you have never seen a tool like this!" talk before. (The NEW milwaukee pen!, the NEW milwaukee tape measure!!, the NEW milwaukee washing machine!)
their pliers are multi-use, but farmboy pliers are multi-use and have been for decades, co-worker uses them for everything, ream inside and outside conduit, cut wires, grab, twist, pull. they are simple and effective, and don't require a special edgy looking casting, a bunch of rubber that once worn will leave a nasty handle underneath kind of look. they just work and they do it for a reasonable price.
i'll stick with channellock for the cheap well made stuff and knipex for the high end stuff, neither of them go to the aesthetics department to make sales, they do it purely on how well the tool works.
i'll say it again as i've said it before, if somebody is buying into one brand and one brand only i wouldn't trust any of their decisions on tools. there is no one company that does everything the best, so i tend to stray away from the brand guys who say X brand does it best for everything and they can't wait to have the new X coming out from Y