Based on pics from the website above, here's what I can see different between the Auto lift and my Direct Lift, which is ALI certified, comes with caster kit, drip trays, and jack tray, and is priced $900 higher.
Pics from Autolift:
From these 2 pics I can see:
1. Posts look to be 1/2 the size of mine, which are 4x5 or 4x6, as opposed to what looks like 2-1/2 x6 on the above pic.
2. Cables are outside the posts, hanging on plates which are cantilevered off the top of the posts, putting the bolts holding the plates in shear, and actually only the two bolts on the back of the post doing anything. The 2 bolts on the sides are acting as hinge pins. Putting the cables inside the posts puts the load straight down on the entire post, not hanging off the side.
3. The linkage for the locks is all exposed, leaving in vulnerable to damage. Every time you walk up to the front or rear of the lift you risk stepping on that linkage and bending the rods.(Yes, you will spend a significant amount of time working around the lift while it is on the floor) The linkage on my lift is all enclosed.
Just some stuff I see from my actual experience with Direct Lift.....