How many of you have discovered a new way of performing a difficult task either through methodology or with the use of a special tool you improvised and posted your solution here on GJ, then seen it reposted time and time again by someone who now uses it as "his" fix? No biggie, that's why we post here, to share ideas and learn from one another. Some of us know our stuff from doing it and some of us know our stuff from reading about it but may have never actually done it. I think of the latter type as hitch hikers (they didn't pay for the gas).
What I'm getting at here is customer appreciation and loyalty. Companies like snap-on have been striving to understand the needs of mechanics for 100 years. They have been liaising with the automotive and mechanical based industries and mechanics, conceiving and designing the tools we need. They've strived to make tools so good you only have to buy them once.
Today many new multinational conglomerate companies have entered the playing field without the baggage of: old factories, manufacturing processes, tooling, retirement plans and high wages to keep paying for. They set up using all the latest technologies in countries where labour is cheap and safety and pollution standards are low. They can make the tools with the proven track records where the patents have expired, or they can find a loop hole for or even swallow up a floundering company for it's patents, hitch hiking on earlier pioneer technology.
Young and new mechanics coming into the workforce today have no history with the older pioneer companies but a lot of the older generations do, so I think we can add a pinch of customer appreciation and loyalty to our list of why we buy snap-on. They've always been there for us.
1. Dealer support (financing, ease of warranty and on site shopping)
2. Wide breadth of product offering
3. Consistent high quality
4. Brand name (ie "monkey see, monkey do" in the tech community)
5. Customer appreciation and loyalty