I'm sure I have at least a dozen tape measures. I'm looking at one on my computer desk right now. It's a WorkForce 25' tape from Home Depot that I bought several years ago. The case is metal, held together with four phillips head screws. It has a press-down lock on the top and a temporary pause button on the bottom of the case. I use the pause button as a brake when retracting the tape. I like it just fine.
I have several Stanley Powerlock 25' tapes of various ages. They all work just fine, too. I have a bunch of 10, 12, and 16 foot tapes, but I don't use them very often. Wherever I look where tools are, there is at least one tape measure I can grab.
The one thing I'm sure of is that I didn't pay very much for any of them. I consider them to be disposable tools, since I'm prone to putting them down and forgetting where I put them down.
When I'm using one for a precise measurement, I start on the 1" mark, rather than from the hook. Otherwise, the hook measurements are close enough for most stuff.
I guess I'm not seeing the problem, really.