Man, that Kool-aid tastes great, doesn't it? I guess I'd like your definition of what "*****" means. To me, suckage means that it just won't do the job. You know what? None of the Cmans that I have owned and use daily ****, except for a few of their gimmick tools that no longer reside in my boxes.I love Snap On for the feel,comfort,quality,warranty,customer service on the truck and the pride I have in owning professional quality tools and feeling like a real professional.
Im a journeyman body man/painter and I enjoy opening the drawer on my new Snap On tool box everyday to take out a brand new Snap On tool and knowing I work with the best tools everyday and that Im at that point in my career I dont have to work with cheap tools anymore.
I would never feel that way walking into Kmart grabbing a cheap looking ratchet and having some minimum wage girl ring me up at the register and working with that tool everyday knowing every other wannabe at home mechanic in town uses the same tool.
I think that is a very good explanation of why I think Craftsman *****.
I won't bash SO, they're good tools. I have a box full. I also have a second box full of Cman, with everything from RP to polished Professional, that I've owned even longer than the SOs.
BTW, since I own quite a few SO tools, HD motorcycles, Corvettes, and BMWs, I know how it feels to own expensive things and the "whole pride of ownership" thing. I also know when I feel like I've overpaid for something just because of the brand. (I've sipped some Kool-Aid myself.)
Although Cman may not have the prestige of the high priced truck brands, it does work, and is still an excellent value IMO. And thus, does not exactly ****, just because they are available through multiple channels, including K-Mart.

You lost me with some of these statements. 
