I am looking at getting some new various tools and came across the Williams brand. I was wondering about their quality

because they are the manufacturer of Snap on tools as well, but the Williams prices are WAY lower.
I think many people here believe Williams and Snap On to be the same tools with the difference in price attributed only to warranty/customer service. Also, there is a belief that Williams gets the older designs of Snap On tools to avoid competition.
Though these are commonly held beliefs, I've never seen evidence of this being the case. It is possible that materials or heat treat processes are different. No way to tell from the videos we all poured over. The hard handle dimensions seem slightly different, which challenges the belief that Williams got Snap On's obsolete molds.
I would seriously consider Williams tools as their basic designs are similar to Snap On's, which I generally like. My guess is, small differences if any between the 2 brands may never amount to anything for most people.
But I have no evidence that is the case. Personally, for tools like screwdrivers that are subject to wear and tear, I think having the highest quality possible and a lifetime warranty from a company not likely to go under any time soon may well be the best value, even at Snap On retail prices. This may also be true for some sorts of pliers, possibly hammers, prybars, torx and allen bits and non-user serviceable ratchet wrenches.
For the other stuff- sockets, wrenches, who wears that stuff out? Repair kits are available for Snap On ratchets so inexpensively, I've only ever bought SO ratchets when they are on super good deals. Otherwise, you can get really nice second hand stuff on ebay, replace the guts for a tenner and you are good. Some guys even get the guts for free.
My advice is to compare new Williams with used Snap on. You may find like-new Snap On for similar or possibly lower prices than new Williams.