A lot on compaies prey on patriotism, religious affiliation, feminism (women owned company) or minority owned to push sales. I place quality and it being reputable company first Those ads cut no ice with me. However, if they have a good product at a good price, I will buy from them. This company that the OP mentioned seems incredibly over priced and is waving the flag to make sales. If they were priced correctly, with a good product and they had a competitor that was similar, donating to the troops might make a difference. I doubt anybody is verifying their charitable claims as far as the ads go.
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