WolverineCoatings
Well-known member
Hi guys,
Enough of you have sent us PMs and e-mails that i thought I might take a minute and kind of tell you guys what we are up to.
First, we are in the process of going into the DIY market. Since the company was founded in 2001, we have only serviced the heavy industrial markets AND made highly technical products for other paint companies who either didn't have the ability or the desire. We have made private label products (our products with someone elses label on them) for companies of all sizes from Mom & Pop to the largest paint company in the world. In fact, we have done projects for many of the top 5 or 10. In general, our lowest technology products are far more advanced than most company's 'high tech' products.
We are working on a DIY website that will not be complete for several more months. If I mention a product and you can't find it on our website, you can fill out an Info Request here: http://wolverinecoatings.com/html/contacts.html
We have about 5000 formulations so we just can't put them all on there. We are not actively soliciting business for DIY applications yet and it is important that you mention Garage Journal when you call or send a request. If someone tells you, "We don't sell to the general public"... just tell them you are a member of Garage Journal.
Ok... Now... Here is the hold up on the launch of the DIY website. As of this moment, we are 'sold out' for our industrial customers for about the next 7 weeks. We have been very loyal to the customers who have got us where we are so we have a customer waiting list for new industrial business. Obviously, we can't take on new customers at the expense of the old loyal ones. We are in the midst of another manufacturing expansion that will be complete very soon. When the new 'batch room' comes online we will be able to bring the customers from the waiting list onboard and will still have some excess capacity.
The other hold up is the need for alot of pictures for marketing and DIY stories. We have created some pretty comprehensive instructions for doing garage floors but we really need for those instructions to be as good as our products. Nothing ticks me off more than to pay good money for something that has crappy instructions. We need people to critique our instructions and suggest little tips and tricks that they might learn while doing their floor. Since professionally trained contractors do not need instructions, this is the first time we have made any. They were not available when Navi did his floor. Again... the instructions are pretty comprehensive but we want them to be perfect.
So, what this boils down to is that we are willing to help people that will help us! We are working on coming up with a contest that would be help right here on GarageJournal. We are hoping to devise something that helps you guys while you help us!
We had hoped to come out with this contest by November 1st but we've just been way too busy. We're going to try our best to figure all of this out and do this sometime in January or February so we can have the information we need by springtime. (It's a good thing our products can cure at low temperatures)
In the meantime, if you have a 'now' project, we would be glad to help and talk to you. We have been working in some small orders for a few of you over the last few weeks. So, until the DIY site goes live, please either call us or fill out an information form. (http://wolverinecoatings.com/html/contacts.html)
Thanks, Eric
Enough of you have sent us PMs and e-mails that i thought I might take a minute and kind of tell you guys what we are up to.
First, we are in the process of going into the DIY market. Since the company was founded in 2001, we have only serviced the heavy industrial markets AND made highly technical products for other paint companies who either didn't have the ability or the desire. We have made private label products (our products with someone elses label on them) for companies of all sizes from Mom & Pop to the largest paint company in the world. In fact, we have done projects for many of the top 5 or 10. In general, our lowest technology products are far more advanced than most company's 'high tech' products.
We are working on a DIY website that will not be complete for several more months. If I mention a product and you can't find it on our website, you can fill out an Info Request here: http://wolverinecoatings.com/html/contacts.html
We have about 5000 formulations so we just can't put them all on there. We are not actively soliciting business for DIY applications yet and it is important that you mention Garage Journal when you call or send a request. If someone tells you, "We don't sell to the general public"... just tell them you are a member of Garage Journal.
Ok... Now... Here is the hold up on the launch of the DIY website. As of this moment, we are 'sold out' for our industrial customers for about the next 7 weeks. We have been very loyal to the customers who have got us where we are so we have a customer waiting list for new industrial business. Obviously, we can't take on new customers at the expense of the old loyal ones. We are in the midst of another manufacturing expansion that will be complete very soon. When the new 'batch room' comes online we will be able to bring the customers from the waiting list onboard and will still have some excess capacity.
The other hold up is the need for alot of pictures for marketing and DIY stories. We have created some pretty comprehensive instructions for doing garage floors but we really need for those instructions to be as good as our products. Nothing ticks me off more than to pay good money for something that has crappy instructions. We need people to critique our instructions and suggest little tips and tricks that they might learn while doing their floor. Since professionally trained contractors do not need instructions, this is the first time we have made any. They were not available when Navi did his floor. Again... the instructions are pretty comprehensive but we want them to be perfect.
So, what this boils down to is that we are willing to help people that will help us! We are working on coming up with a contest that would be help right here on GarageJournal. We are hoping to devise something that helps you guys while you help us!
We had hoped to come out with this contest by November 1st but we've just been way too busy. We're going to try our best to figure all of this out and do this sometime in January or February so we can have the information we need by springtime. (It's a good thing our products can cure at low temperatures)
In the meantime, if you have a 'now' project, we would be glad to help and talk to you. We have been working in some small orders for a few of you over the last few weeks. So, until the DIY site goes live, please either call us or fill out an information form. (http://wolverinecoatings.com/html/contacts.html)
Thanks, Eric
