After hearing good reviews on a thread recently I have been checking up on this lately.
http://www.amazon.com/dp/B00005A1K1/?tag=atomicindus08-20
http://www.amazon.com/dp/B00005A1K1/?tag=atomicindus08-20
Yep did that for years. This will be replacing it. Much quicker and less tangles. After testing it out even more I attached another 50 ft of 12/3 SJTW (100 ft total) and it wound it up nicely until the last 10 feet because the basket was full and not allowing the cord to wrap around. I did get it all in just required more work with the winding wheel.