I did it for about a year at my previous home shop. PissedOffJoe said he's out, but maybe others might benefit.
1. It's gonna take a good initial investment. I started with a two post lift, a good supply of tools, and one bay. Also had to purchase a lot of diagnostic equipment and an AC recharge/recycle machine. It adds up fast.
2. Incorporate, insure, and have all the proper license.
3. I know nothing about Facebook, but my wife does. She place lots of ads for me on local marketplaces. It generated about 50% or more of my business.
4. Be willing to work constantly. Post shop hours, but you will be working much more than your shop hours. Be prepared for no off days at times. I would also have people showing up at all times of day and night.
5. Be professional. Get your marketing in place. Have a shop logo, signage, and wear a uniform. Most of all, speak to customers in a professional manner. I can already see where PissedOffJoe would have a hard time with this.
6. Get accounts with a couple of different parts stores. I used Napa and Advance Auto Parts. One store might have what the other don't. You can run up a lot of $$$ in just a week for parts. Be prepared.
7. Speaking of accounts...Make sure you have good credit and money to live off of for a while. You're gonna need it.
8. Continually educate yourself. The automotive technology changes so fast. This will dictate a lot of tool purchases as well.
9. Don't take on every job. Skip engine or transmission rebuilds unless that is all you are going to do. Also, use the small jobs to gain customer loyalty. I would run ads for oil change or brake specials where I knew I wasn't going to make any money on them, but it led to repeat business.
10. Get an account set up with a local towing company. Customers could call me, I'd have the vehicle picked up, and they paid me one bill. I made nothing on it, but it's more convenient for the customer.
11. Charge an appropriate labor rate. Local rate around here averages $85 to $100. I charged $65 at the time I closed my doors
I was/am in a rural area. My shop was large and sat about 150 feet from my house. I had a large sign by the road and a large parking area by the shop with a secured area for customers cars to sit. Something to think about.
I made money, but I make much more in fabrication and enjoyed it more. The customers ruined it for me. They want it all done yesterday for very little $$$.
Ed
1. It's gonna take a good initial investment. I started with a two post lift, a good supply of tools, and one bay. Also had to purchase a lot of diagnostic equipment and an AC recharge/recycle machine. It adds up fast.
2. Incorporate, insure, and have all the proper license.
3. I know nothing about Facebook, but my wife does. She place lots of ads for me on local marketplaces. It generated about 50% or more of my business.
4. Be willing to work constantly. Post shop hours, but you will be working much more than your shop hours. Be prepared for no off days at times. I would also have people showing up at all times of day and night.
5. Be professional. Get your marketing in place. Have a shop logo, signage, and wear a uniform. Most of all, speak to customers in a professional manner. I can already see where PissedOffJoe would have a hard time with this.
6. Get accounts with a couple of different parts stores. I used Napa and Advance Auto Parts. One store might have what the other don't. You can run up a lot of $$$ in just a week for parts. Be prepared.
7. Speaking of accounts...Make sure you have good credit and money to live off of for a while. You're gonna need it.
8. Continually educate yourself. The automotive technology changes so fast. This will dictate a lot of tool purchases as well.
9. Don't take on every job. Skip engine or transmission rebuilds unless that is all you are going to do. Also, use the small jobs to gain customer loyalty. I would run ads for oil change or brake specials where I knew I wasn't going to make any money on them, but it led to repeat business.
10. Get an account set up with a local towing company. Customers could call me, I'd have the vehicle picked up, and they paid me one bill. I made nothing on it, but it's more convenient for the customer.
11. Charge an appropriate labor rate. Local rate around here averages $85 to $100. I charged $65 at the time I closed my doors
I was/am in a rural area. My shop was large and sat about 150 feet from my house. I had a large sign by the road and a large parking area by the shop with a secured area for customers cars to sit. Something to think about.
I made money, but I make much more in fabrication and enjoyed it more. The customers ruined it for me. They want it all done yesterday for very little $$$.
Ed
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