J.A.F.E.
Well-known member
Have no idea of value, if any. Would prefer trade if you're interested. Not sure if this was for employees, dealers or what. 11 1/8 (V) x 8 11/16 (H) 43 pages. Very good condition with some shelf wear on back cover. No date but company time line chart in book ends 2001. Memo with book adressed to "Snap-on Organization and our Partners" is signed by Dale F. Elliot listed as Chairman, President and CEO.
Book includes a DVD which has not been removed from it's sleeve.
Six Chapters:
1. What is a brand and how do you nuture it?
2. The Snap-on brand tune-up
3. What does the Snap-on brand mean?
4. The Snap-on brand promise
5. A history of pride: The Snap-on heritage
6. Brand identity standards
Prefer trade
Book includes a DVD which has not been removed from it's sleeve.
Six Chapters:
1. What is a brand and how do you nuture it?
2. The Snap-on brand tune-up
3. What does the Snap-on brand mean?
4. The Snap-on brand promise
5. A history of pride: The Snap-on heritage
6. Brand identity standards
Prefer trade