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WTT SO Published Book "Where Pride is the Boss"

J.A.F.E.

Well-known member
Joined
Sep 25, 2008
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Have no idea of value, if any. Would prefer trade if you're interested. Not sure if this was for employees, dealers or what. 11 1/8 (V) x 8 11/16 (H) 43 pages. Very good condition with some shelf wear on back cover. No date but company time line chart in book ends 2001. Memo with book adressed to "Snap-on Organization and our Partners" is signed by Dale F. Elliot listed as Chairman, President and CEO.
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Book includes a DVD which has not been removed from it's sleeve.
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Six Chapters:
1. What is a brand and how do you nuture it?
2. The Snap-on brand tune-up
3. What does the Snap-on brand mean?
4. The Snap-on brand promise
5. A history of pride: The Snap-on heritage
6. Brand identity standards

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Prefer trade
 
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