That looks identical to the one sitting in my shop. As mentioned, this one is (IMO) much better than the HF units (which I was looking at as well). The x-lifts (or scissor lifts) are much nicer than the "swing" lifts, because the bike stays put as it lifts up. The lift is pretty much a direct vertical lift, whereas the other lifts (like the one below) "swing" the bike up/back and down/forward as you lift:
Though I've not used / seen one, one of these from HF may be an ok unit:
The drop away wheel access may be nice for Goldwings, big baggers, etc. I don't know that I'd use it for my bikes.
The wings and ramps are very nice and handy. I've used mine for motorcycles, riding mowers, quads, etc. With the ramps attached, however, the table -rapidly- becomes a junk collection point (for me). It's just too convenient to "just put it right here for now", and before you know it, it's covered. For that reason, and for space consideration, I keep the wings removed from the lift and stored under my workbench until needed.
All in all, if you have the means, I recommend picking one up. You'll find a variety of uses for it if you have it. I traded a go-cart for mine, several years ago.