That regulator is fixed and cannot be adjusted.The twin stage regulator previously mentioned may work better.You need to be getting 11" -13" WC to the gas valve.
Look at the pilot when the main burner kicks on.It should remain the same size except for maybe a very small fluctuation when the main valve first opens.If it gets smaller or begins to flutter you're not getting enough pressure.
Even though this may earn me a

,if you don't have a pressure gauge,think about your breathing.11-13" is about what you'd use to use to blow out birthday candles,but not enough to blow up a balloon.Don't try this with propane haha
I initially thought the tanks ACME service valve(the ones with the big coarse external threads) may be the culprit,but 100# cylinders shouldn't have this type valve.
Also,look inside the tank service valve to make sure dirt daubers haven't got in there and clogged it up.
I spent 18 years doing propane service work and here's a little off topic tidbit.If you ever approach a tank and see flies all over it,you can bet the farm that tank or hardware has a leak somewhere.They love LP for some reason.
I flipped the lid open on an underground tank once and dead green flies were piled 3" deep inside the dome. Thousands of em.
Anyway,a 100# cylinder will have plenty of vaporization to run that heater and a full tank should last about 48-50 hours.