As I wrote in an earlier post in this thread, I think supporting NWS directly is a good choice, especially if the pricing for the Irwin labeled pliers is similar. I do realize that relabeling can make sense for many businesses and may even have benefits for end users.
As regulars on GJ know, relabeling of tools is a common and old practice. Most manufacturers don't or can't manufacture everything they want to sell with their brand(s) so they buy parts and products from other manufacturers who are sometimes even fierce competitors.
In the automotive world, you had Honda and Isuzu relabeling each other's vehicles. Toyota was, for years, buying engine blocks from a GM factory. GM bought complete engines from Honda for Saturn
In the tool world, we enjoy finding the much less expensive OEM versions of
tools sold by Snap On like the Kastar / Lang rethreading set. Sometimes it's a win-win-win. Here's a possible scenario that works for Kastar/Lang, Snap On and consumers. Something similar may work for NWS and Irwin
1. Kastar / Lang selling to Snap On sells more of their tools, fully utilizing their factories and workers. Additionally, because they're making more product, they can secure better pricing on their inputs like steel, increasing their margins on all of their production.
2. Snap On makes their catalog more complete without having to establish production for what may be a low volume tool. The avoid the costs of design, engineering, manufacturing. Snap On adds value for their customers by providing service and parts support.
3. Savvy shoppers who buy a less expensive Kastar / Lang version get the satisfaction of knowing their using a quality product because, by and large Snap On doesn't risk it's reputation by selling questionable tools. They may not get the Snap On warranty, but in many cases have access to replacement parts through Snap On. Less knowledgeable shoppers may not know or care about the relationship between Kastar/Lang and Snap On but benefit from Kastar/Lang products more readily available from a variety of sources and having a quality manufacturer remain financially viable to produce existing and new products into the future.
My example is far from complete. Heck, for all we know NWS may soon be owned by Irwin or some affiliated business entity.
In the end, which pliers will you use? Today, probably whatever you have in your toolbox.