I call ********, Herod.
It's not the tool box that makes a good tech.
I own a Snap On box, and I also own two of the HF 41's, and a SS box I got from Costco. I was a tech for high end European dealerships for a lot of years and I was (and still am) good at it.
It's not the box that says you have skills......it's your performance. I do understand about taking pride in your tools and equipment and keeping it clean, organized and having the right tools to do the job but none of that says you need a high end box to keep them in. I am every bit as proud of my HF boxes as any of the others, but they are a means to an end, not the end itself.
Insisting that a guy can't be a good tech unless he has a high end toolbox is similar to people saying you're not a man if you don't have a stick shift car - ridiculous!
It's pure snobbery, that's all.