The aspect of the Craftsman Lifetime Hand Tool Warranty being looked at as a liability and not an asset is driving me nuts. I’ll sum this up as best I can. First off, of the gigantic number of Craftsman hand tools actually sold only a small fraction are ever broken by their users, which are primarily homeowners, DIY and the like (not as likely to break as many as people who use them hard daily), and of those not all are actually even returned for the warranty, so the number of broken tools actually exchanged under warranty is quite small compared to the number sold (any warranty “fraud” would be a super small subset of those). Now, remember the tool they are giving away to replace the broken one only costs them a fraction of the retail price. What the warranty costs them all together is actually quite small in relation to the total sales. Now the warranty has immense value in the marketing and sales as it not only is relevant to the customer when the sale takes place helping the customer make the purchase decision it also lends credibility to the brand which builds the brand’s reputation. Furthermore, with each warranty exchange, you potentially satisfy a customer which the marketing people love. Each exchange ends up bringing a customer in for a store visit, which is looked at as a potential sales opportunity. A satisfied customer leaves with a replacement tool and potentially purchasing one or more items either on that visit or in the future. This is how they get customers for life, or in most cases with this brand, generations. The people who launched Craftsman at Sears 90 years ago figured this out, it is a huge part of what the billion dollar plus brand is built on. Hopefully this puts the warranty as a liability to bed.